Director of Sales

WFRV, Local 5 is looking for a decisive, creative, curious and inspirational leader for our sales team in Northeast Wisconsin. We have a great team of sellers with a strong mix of experience and skills.
Our main studios are in beautiful Green Bay, which was U.S. News and World Report’s 2023-24 “Best Place to Live”. Our city by the bay is affordable, has great quality of life, access to excellent schools, quality health care, low crime rates, short commutes and defines “Mid-West Nice”.
It is also home to the world-famous Green Bay Packers and a short drive from Door County, one of the most beautiful and scenic areas in the country. There is hiking, boating, fishing, hunting, great restaurants, shopping and the area offers urban, suburban and country living environments.
The Director of Sales oversees all aspects of the Sales Department, including staff management, advertising inventory throughout all channels, revenue goal setting and achievement, and budgeting. The Director of Sales also has direct responsibility for national sales efforts and direct political negotiation and management. The DOS will report directly to the VP/General Manager.
Essential Duties & Responsibilities:
Provides leadership for the digital/broadcast sales teams
Makes decisions regarding hiring, evaluation, promotion and termination of employees
Develops and executes sales strategies which result in exceeding revenue targets across all platforms in digital, local, national, political and new product revenue
Drives new business development
Create unique and customized media plans for high profile clients leveraging Nexstar Digital’s full suite of products including OTT, video, social, data, addressable and more.
Work cooperatively with other department heads to advance our staff, product and revenue.
Fluency in ad technology and video advertising with strong presentation skills
Stay current in the rapidly developing technology and environment of media and advertising, specifically digital!
Network and develop relationships with key community and advertising partners.
Manages inventory and revenue forecasting
Manages recruitment and development of talented sales professionals
Prepares budgets and approves budget expenditures
Resolves customer complaints regarding sales and service including overseeing political cease and desist complaints
Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs
Determines inventory, pricing and rate structures
Creates and reviews operational records and reports to project sales and determine profitability
Directs the Accounts Receivable efforts of the Sales Department
Performs other duties as assigned
Requirements & Skills:
Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
Fluency in English
Excellent communication skills, both oral and written
Minimum five years’ experience in media sales
Valid driver’s license with an acceptable driving record
Experience leading, directing and motivating subordinates, including setting performance standards and monitoring performance
Experience establishing long-range objectives and specifying the strategies and actions to achieve them
Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
Proficiency with the computers, software, traffic systems, Apps, CRM’s, etc., associated with broadcasting.
Physical Demands & Work Environment:
The Director of Sales must be able to sit, conduct telephone conversations, use e-mail, write letters and memos, travel, drive distances, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.
WFRV-TV and Nexstar Media Inc. are an equal opportunity employer.