What are the responsibilities and job description for the Digital Media Manager position at Nexstar Media Group?
The Digital Media Manager (DMM) directly oversees the daily operations of the station's digital advertising business and interacts with clients and advertising agencies to maximize digital revenue. This position also manages content, contributes some editorial and manages quality control of wiproud.com, our stations community portal website. The position manages a digital dedicated sales person and a dedicated digital content producer. The DMM also assists in hiring, training and developing Account Executives and collaborates with GM & LSM on digital sales.
Develops and executes sales strategies which result in exceeding revenue targets in digital and new product revenue as well as all digital products from Nexstar Digital
Drives new business development
Collaborate with Integrated Digital Specialist (IDS) to create multi-platform advertising solutions for local and national clients
Collaborate with IDS to develop and conduct consistent training for sales team
Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
Manages inventory and revenue forecasting
Manages recruitment and development of talented sales professionals
Prepares budgets and approves budget expenditures
Manages accounts receivable for digital advertising
Calls on accounts with Account Executives
Performs other duties as assigned
Requirements & Skills:
Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
Minimum three years’ experience in sales, preferably in the digital field
Valid driver’s license with an acceptable driving record
Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
Knowledge with prevailing digital technologies such as Google Analytics, ad tagging, SEM/SEO, social media, behavioral and contextual targeting, CMC, Content management,
Experience establishing long-range objectives and specifying the strategies and actions to achieve them.
Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
Strong organizational skills, attention to detail, excellent follow-up, resourceful, and self-motivated
Ability to multitask and prioritize with multiple pending deadlines