What are the responsibilities and job description for the Digital Media Coordinator position at Nexstar Media Group, Inc.?
The Digital Media Coordinator helps station to attract new digital audience members and to increase the interaction between our newsroom and digital audience members.
- Generate, edit, publish and share daily content including but not limited to news content that builds personal audience connections and encourages audience members to interact
- Locate or generate appropriate non-news content for the same purposes
- Moderate all user-generated content
- Respond to private messages, and direct messages received on social media
- Respond to user generated content
- Collaborate with other departments (sales and promotions) to manage social media posting for effectiveness, and reputation
- Execute a social media strategy through platform determination, goals and metrics, messaging and audience identification
- Research social media trends (while also analyzing internal social data/metrics) and recommend updates and changes to the social media strategy
- Excellent presentation and communication skills
- Social networking skills
- Good sense of what’s newsworthy
- Knowledge of online promotions and/or marketing
- Positive attitude, detail and audience oriented, good multitasking and organizational skills
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