What are the responsibilities and job description for the Transactional Sales Account Executive position at Nexstar Media Group, Inc.?
Join our fast-paced sales team at WFXR/WWCW and help local and national brands connect with their audiences through the power of television and digital media. As a Transactional Sales Account Executive, you’ll manage and grow a book of business built around national agency relationships, while identifying new opportunities across Nexstar’s vast footprint. You’ll use your negotiation skills, data expertise, and creativity to develop multi-platform campaigns that drive results for our clients — and revenue for the station.
What You’ll Do:
As part of Nexstar Media Group, the nation’s largest local broadcaster, WFXR/WWCW offers the resources of a national network with the heart of a local station. You’ll work alongside a supportive team that values creativity, initiative, and collaboration — and you’ll have the opportunity to grow your career in one of the most exciting industries around.
What You’ll Do:
- Build and maintain strong relationships with national ad agencies and regional clients.
- Strategically grow your transactional book of business through smart pricing and exceptional account management.
- Prepare and deliver compelling sales presentations that highlight how TV and digital advertising drive real ROI.
- Collaborate with traffic, creative, and digital teams to develop and execute effective campaigns.
- Manage all aspects of your accounts, including order entry, scheduling, contracts, follow-up, and collections.
- Analyze ratings, trends, and performance using Nielsen and Comscore to inform strategy.
- Proactively prospect for new local business and develop multi-screen sponsorship opportunities.
- Consistently meet or exceed revenue goals through a combination of relationship management and new business development.
- Perform other duties as assigned.
- Bachelor’s degree in Marketing, Advertising, Communications, or related field (or equivalent experience).
- At least one year of sales experience — media or agency background preferred.
- Proven success meeting and exceeding sales goals.
- Strong understanding of the advertising landscape, including television and digital platforms.
- Experience negotiating with national ad agencies.
- Proficiency with Nielsen, Comscore, and Microsoft Office Suite.
- Excellent written and verbal communication skills, with the ability to craft and present persuasive proposals.
- A self-starter mindset with exceptional organizational skills.
- A valid driver’s license and clean driving record.
As part of Nexstar Media Group, the nation’s largest local broadcaster, WFXR/WWCW offers the resources of a national network with the heart of a local station. You’ll work alongside a supportive team that values creativity, initiative, and collaboration — and you’ll have the opportunity to grow your career in one of the most exciting industries around.