What are the responsibilities and job description for the Strategic Account Manager position at Nexstar Media Group, Inc.?
The Strategic Account Manager works alongside our Account Executives, supporting new business development and existing account growth, while training and enhancing their understanding of digital strategies. As a lead digital specialist, you will coordinate with our Sales Managers and Director of Sales to meet our overall digital revenue goals.
We’re looking for someone who is a team player at heart—someone who is eager to win together.
Responsibilities:
We’re looking for someone who is a team player at heart—someone who is eager to win together.
Responsibilities:
- Develops and executes sales strategies which result in exceeding revenue targets in digital revenue.
- Identifies strong prospecting categories and assists the sales team with compelling talk tracks that get their foot in the door.
- Conducts client discovery meetings and detailed data analysis to provide actionable insights and recommendations for both short-term and long-term digital strategies.
- Evaluate KPIs, monitor and optimize campaign performance, and clearly communicate performance metrics to advertisers, ensuring they gain maximum value from their investments.
- Crafts complex strategies and breaking them down into simple, understandable concepts.
- Develops and cultivates client relationships alongside Account Executives.
- Drives new business development and active account growth.
- Supports the training and development of sales professionals.
- Performs other duties as assigned.
- Minimum three years of digital sales experience with digital sales management experience a plus.
- Experience in digital video strategy, with an emphasis on streaming television (OTT, CTV).
- Experience executing successful digital campaigns with display, email, social, audio streaming, search, and more.
- The ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills.
- Experience with Google Analytics is preferred.
- Fluency in English.
- Excellent communication skills, both oral and written.
- Valid driver’s license with an acceptable driving record and reliable transportation.