Regional Director, Digital Sales

Nexstar Media Group is seeking a Regional Director of Digital Sales responsible for accelerating digital revenue across a defined portfolio of local markets. This senior role is focused on execution—partnering with local leadership to drive performance, increase share of wallet, and close high-value opportunities across owned & operated inventory and marketing services.

The ideal candidate has a proven track record in digital ad sales, particularly in the OTT/CTV ecosystem, with experience in programmatic advertising, data-first solutions, audience targeting, and strategic partnership development. This is a high impact role for a revenue leader who thrives in-market, influences outcomes, and holds teams accountable to digital growth targets.

Key Responsibilities

• Revenue Leadership & Sales Execution
• Own digital revenue outcomes across assigned markets, driving growth across all product lines: OTT/CTV, Display, OLV and Marketing Services.
• Partner with local GMs, GSMs, and AEs to develop and close high-value deals, expand existing accounts, and penetrate new business.
• Push adoption of multi-platform solutions that drive measurable ROI for clients and maximize yield on premium inventory.
• Act as the point of escalation and deal support on key enterprise, regional, and multi-market opportunities.
• Support Regional Vice Presidents on strategic initiatives and digital growth opportunities for markets
• Field Enablement & Market Activation
• Support and influence local sales teams to prioritize digital in every sales conversation.
• Identify underperforming segments and implement targeted actions to accelerate growth.
• Reinforce the company’s go-to-market strategy, pricing discipline, and product positioning to win share in competitive markets.
• Help implement quarterly and annual plans that align to local revenue targets and product mix goals.
• Performance Accountability & Forecasting
• Track regional pacing to budget and proactively address shortfalls with market-level interventions.
• Lead weekly forecast reviews, monthly pipeline health checks, and deal strategy sessions with local sales leadership.
• Partner with corporate revenue operations to ensure forecast accuracy, CRM discipline, and revenue visibility.
• Strategic Collaboration
• Share best practices across regions and contribute to corporate feedback loops on product performance and sales blockers.
• Support recruitment and onboarding of top-tier digital talent in key markets as needed.
  

KPIs & Success Metrics

• Digital revenue growth (YoY and pacing to budget)
• Average deal size and digital product mix
• Share of wallet growth in top accounts
• Pipeline coverage and close rates
• Number of markets achieving quota
  
  

Qualifications

• 6 years in digital media sales or digital revenue leadership, preferably with local/regional media organizations
• Proven success leading or influencing sales teams to exceed digital revenue goals
• Deep expertise across digital ad channels including CTV/OTT, display, programmatic, native, search, social, and email
• Strong executive presence and ability to command sales strategy discussions in-market
• Demonstrated success in building and closing 7-figure digital deals with major advertisers or agencies
• Fluent in CRM tools, forecasting methodologies, and digital advertising platforms
• Highly autonomous and results-driven, with a bias toward action
• Ability to travel up to 75%
  
  

Salary Range: $180,000 - $225,000

Job Location: Position can be located in any Nexstar market.