What are the responsibilities and job description for the Digital Strategic Account Manager position at Nexstar Media Group, Inc.?
KSNW’s advertising team is adding an experienced Digital Strategic Account Manager to support our growth! If you're hard-working and love being part of a winning team, we want to hear from you!
Job Responsibilities:
Job Responsibilities:
- Works with Account Executives and Clients to develop and execute go-to-market marketing and advertising strategies and tactics that result in meeting and exceeding campaign goals.
- Establish, maintain, and grow meaningful relationships with internal teams and client teams.
- Research client products, services, and current strategies to identify new opportunities for marketing and advertising campaigns.
- Ability to articulate benefits of various advertising platforms including Broadcast Television, Programmatic, OTT/CTV, Search and Social, and other emerging ad tech tactics and platforms.
- Proven ability to work in a fast paced and deadline-oriented business.
- BA or BS in Business Marketing, Advertising or Communications preferred
- 3 years of digital marketing or media sales preferred
- Solid Knowledge of web analytics tools like Google Analytics, Adobe Analytics, etc.
- Significant knowledge of the local digital marketing services product offering and effective use for clients
- Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
- Effective communication and client presentation skills
- Ability to interact with high-level decision makers
- Ability to execute in an organization through collaboration and a consultative process
- Excellent follow-up, strong organizational skills and attention to detail
- Proven ability to meet and exceed sales goals
- Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
- Be an effective partner with the market's sales team in generating digital revenue
