What are the responsibilities and job description for the Digital/Media Strategist position at Nexstar Media Group, Inc.?
At KXAN, we help local businesses get in the game and help national brands feel local. We’re building and scaling the digital arm of a trusted, high-impact TV station—meaning you’ll have the resources of a major media brand, plus the energy of a team creating smarter processes and stronger digital execution every day.
You will play a key role on KXAN’s Advertising team—supporting tactical execution and implementation, contributing to client strategy, and helping analyze performance across a high-volume portfolio of advertisers. While the Account Executive remains the primary client owner, you’ll partner closely with AEs and the digital team to support ideation, assist on digital calls, help structure and execute campaigns, and bring optimization insights to campaign check-ins.
What You’ll Be Doing
You’ll be joining a team that’s combining modern digital performance marketing with the reach, credibility, and creative horsepower of one of Austin’s most recognized media brands. If you like building process, sharpening strategy, and helping advertisers grow—this is a fun place to do it!
You will play a key role on KXAN’s Advertising team—supporting tactical execution and implementation, contributing to client strategy, and helping analyze performance across a high-volume portfolio of advertisers. While the Account Executive remains the primary client owner, you’ll partner closely with AEs and the digital team to support ideation, assist on digital calls, help structure and execute campaigns, and bring optimization insights to campaign check-ins.
What You’ll Be Doing
- Partner with AEs to develop go-to-market digital strategies and tactical recommendations aligned to client goals, budgets, and flighting.
- Support tactical execution and implementation for digital campaigns, helping ensure campaigns are set up for success across platforms.
- Assist with and/or input orders across a variety of DSPs and ad platforms (including complex or multi-vendor campaigns as needed).
- Collaborate closely with the Creative Team and Digital Sales Coordinator to ensure clean handoffs (requirements, specs, creative readiness, deliverables).
- Monitor performance and provide insights, optimization recommendations, and next steps during campaign check-ins.
- You’ll help bring full-funnel plans to life using tools like: Website Creation, SEO, SEM, Programmatic, OTT/CTV, Display, Pre-Roll, and Paid Social—often layered with the reach and storytelling power of TV and commercial production.
- Plan, launch, and manage campaigns that may include OTT/CTV, Programmatic, Display, Pre-Roll, Paid Social, Paid Search, and more.
- Recommend and interpret key performance metrics (as applicable): CTR, CPC, CPA, ROAS, video completion rate, reach/frequency, conversions.
- Provide budget and allocation guidance across channels to maximize campaign results.
- Build strong working relationships with Sales, Coordinators, Creative Services, and internal partners to align timelines and deliverables.
- Help maintain clarity across moving parts (deliverables, responsibilities, timing) in a fast-paced environment with multiple stakeholders.
- Bring a “we’ve got this” attitude—keeping campaigns moving forward even when priorities shift.
- Being curious: asking smart questions, anticipating what’s next, and jumping in to help the team deliver.
- Managing multiple campaigns and priorities under deadline pressure—without losing attention to detail.
- Translating strategy into execution: turning goals into clear tactics, setups, and measurable outcomes.
- Presenting insights and recommendations clearly to teammates, leadership, and (when needed) clients.
- Staying adaptable as platforms, algorithms, and best practices change.
- 2–4 years of experience in digital media strategy, paid media, digital sales support, or campaign management (agency, publisher, broadcast, etc.).
- Working knowledge of the digital ecosystem: OTT/CTV, programmatic, paid social, paid search, display/video.
- Strong analytical and reporting skillset with data-driven decision-making.
- Comfortable operating in a high-volume, fast-paced environment with shifting priorities.
- Proficient with tools such as Google Ads, Meta Business Manager, Google Analytics, and related platforms.
- Highly proficient with GA4, GTM, and analytics/tracking tools.
- Experience with DSPs and/or multi-vendor ordering and campaign execution.
- Experience supporting sponsorship-style or integrated campaigns with multiple deliverables.
You’ll be joining a team that’s combining modern digital performance marketing with the reach, credibility, and creative horsepower of one of Austin’s most recognized media brands. If you like building process, sharpening strategy, and helping advertisers grow—this is a fun place to do it!