What are the responsibilities and job description for the Digital Content Producer position at Nexstar Media Group, Inc.?
WHNT‑TV / WHNT.com — Huntsville, Alabama
WHNT is a digital‑first local newsroom serving one of the fastest‑growing regions in the Southeast. We are looking for a Digital Content Producer who understands that strong journalism and smart digital execution are not separate skills—but the same job.
This role is for a journalist who writes with authority, thinks strategically about audience, and moves confidently in fast‑breaking news situations. You will help shape what North Alabama reads, watches, and engages with every day — on web, mobile, social, and streaming platforms.
What You’ll Do
As part of WHNT’s digital‑first commitment, the Digital Content Producer plays an active role in our streaming operation. Responsibilities include:
Huntsville—“The Rocket City”—is one of the most dynamic and fast‑growing communities in the country, with a diverse economy driven by aerospace, defense, research, education, and innovation. WHNT is committed to delivering serious, relevant local journalism for an audience that expects more than headlines.
This is an opportunity to do meaningful work in a market that is growing—and in a newsroom investing in its digital future.
#ONSITE
WHNT is a digital‑first local newsroom serving one of the fastest‑growing regions in the Southeast. We are looking for a Digital Content Producer who understands that strong journalism and smart digital execution are not separate skills—but the same job.
This role is for a journalist who writes with authority, thinks strategically about audience, and moves confidently in fast‑breaking news situations. You will help shape what North Alabama reads, watches, and engages with every day — on web, mobile, social, and streaming platforms.
What You’ll Do
- Write, edit, and publish original and engaging stories for WHNT.com and other digital platforms, from breaking news to enterprise and explanatory reporting
- Make real‑time editorial decisions during breaking news, balancing speed, accuracy, and context
- Curate and manage homepage layouts using audience data, news judgment, and editorial priorities
- Monitor local, regional, and national news sources to identify stories that matter to our audience and opportunities for exclusives
- Optimize content for search, social, and mobile platforms without sacrificing journalistic standards
- Act as a digital steward of the WHNT brand, ensuring all content meets high standards for clarity, accuracy, and credibility
- Collaborate with newsroom leaders, reporters, producers, and digital teams to execute coverage plans
- Analyze traffic trends and audience behavior to inform both daily content decisions and longer‑term strategy
As part of WHNT’s digital‑first commitment, the Digital Content Producer plays an active role in our streaming operation. Responsibilities include:
- Creating, uploading, and scheduling content for our streaming app
- Assisting with and running live breaking‑news update streams from the newsroom’s OBS desk
- Helping innovate how local news is presented in live and on‑demand digital formats
- Exceptional writing and editing skills with strong news judgment
- Experience working in a newsroom or daily‑news environment; web‑first experience is strongly preferred
- Working knowledge of SEO best practices and AP Style
- Proficiency with Adobe Photoshop or Canva; basic HTML experience is a plus
- Strong social media instincts, including experience publishing and monitoring content on platforms such as Facebook, X, Instagram, and TikTok
- Comfort working multiple stories at once in a deadline‑driven environment
- A collaborative mindset and the ability to take feedback professionally
- Curiosity, accountability, and a clear understanding of why local journalism matters
- Degree in journalism, communications, or a related field (equivalent professional experience considered)
- Live, working web samples required; newsroom or digital‑news experience strongly preferred
- Willingness and ability to work varied shifts, including nights, weekends, and holidays
- Ability to learn new tools and technology quickly and independently
Huntsville—“The Rocket City”—is one of the most dynamic and fast‑growing communities in the country, with a diverse economy driven by aerospace, defense, research, education, and innovation. WHNT is committed to delivering serious, relevant local journalism for an audience that expects more than headlines.
This is an opportunity to do meaningful work in a market that is growing—and in a newsroom investing in its digital future.
#ONSITE