What are the responsibilities and job description for the Digital Content Producer position at Nexstar Media Group, Inc.?
The Digital News Producer is responsible for creating, publishing, and optimizing news content across all digital platforms — including website, mobile apps, CTV/OTT channels, and social media. This role requires strong news judgment, visual storytelling, quick turnaround, and a digital-first mindset. The ideal candidate can write, shoot, edit, and publish content independently while also working collaboratively with the newsroom.
- Key Responsibilities
- Write, edit, and publish news articles, breaking news alerts, live updates, and feature content for web and mobile.
- Shoot and edit photos and video for digital and social platforms.
- Upload and manage video clips, livestreams, and OTT/CTV programming using newsroom CMS and video platforms.
- Produce short and long-form video content using Adobe Premiere, Photoshop, Audition, Canva, or similar tools.
- Appear on camera for explainers, digital hits, interviews, or live social segments when needed.
- Create engaging headlines, push alerts, and metadata optimized for SEO and social performance.
- Monitor scanners, social feeds, and wires for breaking news and emerging content opportunities.
- Collaborate with broadcast producers, reporters, and photographers to convert on-air content into digital-first stories.
- Execute social media strategy by posting and scheduling content across Facebook, X/Twitter, Instagram, YouTube, TikTok, and others.
- Track performance using analytics tools (Adobe/Google Analytics, Chartbeat, CrowdTangle) and adjust strategy accordingly.
- Ensure all content meets journalistic, legal, and ethical standards.
- Qualifications
- Bachelor’s degree in Journalism, Digital Media, Communications, or equivalent newsroom experience.
- Strong writing, spelling, and AP Style proficiency.
- Familiarity with CMS platforms (e.g., WordPress, Arc, Bitcentral, Lakana, Clickability).
- Proficient in shooting and editing both photos and video using DSLR, mobile, or ENG equipment.
- Strong understanding of SEO, social media strategy, and audience behavior.
- Ability to multitask and thrive in a deadline-driven environment.
- Flexible schedule — must be able to work nights, weekends, and holidays as news demands.
- Preferred Skills
- Confident on-camera presence and/or hosting ability.
- Fluent in Adobe Creative Suite (Premiere, Audition, Photoshop) and Canva.
- Experience with livestreaming, OTT/CTV publishing, and YouTube optimization.
- Bilingual (English/Spanish) strongly preferred.
- Interest in visual formats — reels, explainers, graphics, or interactive storytelling.