What are the responsibilities and job description for the Digital Content Producer position at Nexstar Media Group, Inc.?
WTAJ-TV and WTAJ.com are seeking the next digital content wizard to join our team. Our audience growth has been overwhelming, and we need more people to generate the content required. Candidates for this position need to have superior writing and video skills. In addition, you need to be able to pitch news-related content. Video editing, livestreaming software and social media management are also critical tools.
The Digital Producer leads the transition from broadcast-focused newsrooms to multi-platform newsrooms. Your goal is to work as part of a digital team to increase traffic to WTAJ.com. You will write news stories, record and edit video, and share our content on various social platforms. No day is the same as before. As our website evolves, so will your duties to help grow the site. We are looking for a teammate who is eager to confirm facts and report the news in a way that resonates with the readers. News doesn't stop and neither does our digital content. We provide 24/7 content to our readers and we are looking for someone who has flexible hours.
With the launch of our new WTAJ streaming app, you will be tasked with creating various elements for original content as well as producing shows that will be watched by our growing audience on Smart TVs and mobile devices.
Some duties include:
The Digital Producer leads the transition from broadcast-focused newsrooms to multi-platform newsrooms. Your goal is to work as part of a digital team to increase traffic to WTAJ.com. You will write news stories, record and edit video, and share our content on various social platforms. No day is the same as before. As our website evolves, so will your duties to help grow the site. We are looking for a teammate who is eager to confirm facts and report the news in a way that resonates with the readers. News doesn't stop and neither does our digital content. We provide 24/7 content to our readers and we are looking for someone who has flexible hours.
With the launch of our new WTAJ streaming app, you will be tasked with creating various elements for original content as well as producing shows that will be watched by our growing audience on Smart TVs and mobile devices.
Some duties include:
- Creating engaging content for Facebook, Twitter, and other social media platforms
- Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television
- Finds new ways to use Social Media and our website to engage with viewers, such as graphics and video reels.
- Writes stories for WTAJ.com and other digital platforms
- Reviews copy and will correct errors in content, grammar, and punctuation, following AP style and formatting guidelines
- Determines a story's emphasis, length, and format, and organizes material accordingly
- Research and analyze background information related to news stories in order to be able to provide complete and accurate information
- Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
- Pitches on-brand local and trending stories during morning meetings
- Checks reference materials such as books, news files or public records to obtain relevant facts
- Shoots and edits content for WTAJ.com and WTAJ that may also be used in newscasts
- Produces reports for all platforms
- Ensures that all content meets company standards for journalistic integrity and production quality
- Builds and calendars digital campaigns to promote local shows and specials.
- Performs other duties as assigned by your manager(s).
- Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred
- Proficiency in Associated Press style writing, Adobe Photoshop and Premiere, OBS Studio, and Basic HTML preferred
- Maintain a positive work environment through active team participation and cooperation with co-workers in all departments
- Responds positively to feedback
- If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!