What are the responsibilities and job description for the Digital Content Creator position at Nexstar Media Group, Inc.?
WDAF-TV FOX4 Kansas City is seeking a creative, fast-moving Digital Content Creator who is passionate about local news and energized by social-first storytelling. This role focuses on producing short-form stories and videos for our digital platforms and social media, while supporting fox4kc.com and locally produced programs on the WDAF streaming channel.
This is not primarily an on-air role. You’ll be hands-on—shooting, editing, and publishing content for Kansas City’s #1 news team, reflecting FOX4’s “Working For You” brand and serving our community.
Responsibilities:
This is not primarily an on-air role. You’ll be hands-on—shooting, editing, and publishing content for Kansas City’s #1 news team, reflecting FOX4’s “Working For You” brand and serving our community.
Responsibilities:
- Create short-form video optimized for social platforms (vertical, square) and digital audiences.
- Shoot and edit original stories using mobile and desktop tools (e.g., Adobe Premiere Suite, Photoshop).
- Add captions, graphics, hooks, and thumbnails to drive engagement.
- Pitch and develop daily digital story ideas rooted in local news and community impact.
- Publish to fox4kc.com, station apps, and social platforms with attention to SEO, accuracy, and trends.
- Collaborate with producers/managers to integrate content into WDAF streaming programs.
- Periodically join our podcast-style show to discuss what’s trending on fox4kc.com and social.
- Assess and elevate viewer tips.
- Monitor analytics to refine content strategy and maximize reach.
- Stay current on emerging platforms, tools, and best practices for digital storytelling.
- Passion for local news and serving the Kansas City community.
- Excellent written and verbal communication; clear, concise AP-style writing.
- Proven experience creating social-first or digital video content.
- Strong shooting and editing skills; comfortable with mobile workflows and lightweight gear.
- Ability to write engaging captions and headlines tailored for digital audiences.
- Sound editorial judgment; familiarity with journalism ethics and copyright best practices.
- Organized and adaptable; able to manage multiple projects and meet tight deadlines in a fast-paced, breaking-news environment.
- Knowledge of SEO and basic graphic/video tools; motion graphics a plus.
- Bachelor’s degree in Journalism, Communications, Digital Media, or equivalent experience preferred.
- Schedule flexibility for early mornings, nights, weekends, and breaking news as needed