What are the responsibilities and job description for the Account Executive position at Nexstar Media Group, Inc.?
Job Title: KTLA Account Executive
The Sales Account Executive generates advertising revenue primarily through developing new prospects and selling potential clients the merits of KTLA’s digital/linear advertising.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
KTLA will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.
The Sales Account Executive generates advertising revenue primarily through developing new prospects and selling potential clients the merits of KTLA’s digital/linear advertising.
- Experience in digital marketing (omni channel multi-platform), with a focus on Video, Display, social media, or email marketing (typically 1-3 years).
- Sell digital TV advertising products across OTT, CTV, Amazon DSP, streaming platforms, and programmatic inventory.
- Experience with digital analytics tools like Google Analytics, Facebook Ads Manager, and other marketing platforms.
- Create customized advertising solutions including display, video, branded content, sponsorships, and station integrations.
- Collaborate with sales support, marketing, and creative teams to develop effective campaigns that deliver measurable results.
- Monitor campaign performance, provide clients with reporting and insights, and optimize campaigns to ensure success.
- Proactively identifies and develops multi-platform new business opportunities.
- Support/advise customers in specific types of advertising and how we can help promote their products or services in the most effective way possible.
- Prepares and delivers sales presentations to clients.
- Digital marketing expertise (OTT, Display, social media, email marketing & Amazon DSP)
- Experience with Freewheel and Google ad manager a plus
- Excellent communication and presentation skills
- Strong analytical and problem-solving skills
- Project management and organizational skills
- Bachelor’s degree in marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
- Minimum one year’s experience in sales, preferably in the media field
- Valid driver’s license with an acceptable driving record
- Solution oriented
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
KTLA will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.