What are the responsibilities and job description for the Account Executive, Sales position at Nexstar Media Group, Inc.?
The Sales Account Executive generates broadcast and digital advertising revenue by calling on established agencies, developing new prospects and bringing solutions to local businesses with Nexstar's full suite of advertising options.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Prospect, qualify, develop, close, and grow new broadcast and digital advertising business.
- Identify and prospect new clients while maintaining a healthy pipeline of potential leads.
- Makes in-person sales calls on existing and prospective clients.
- Establishes credible relationships with local businesses and their decision makers.
- Conducting in-depth needs analysis to understand each client's unique advertising goals.
- Develop and present customized advertising solutions.
- Maintains assigned accounts while developing new accounts.
- Responsible for order entry, contracts, follow-up and collections.
- Play a pivotal role in facilitating the creation of client’s ads with our production team.
- Other duties as assigned.
- Valid driver’s license with an acceptable driving record.
- Proficiency with computers, telephones, copiers, scanners, and modern office equipment.
- Proficiency in MS Office products required.
- Excellent communication and negotiation skills.
- High level of interpersonal skills to handle sensitive and confidential situations.
- Self-motivated, goal-oriented, and a strong team player.
- Detail-oriented with problem solving and analytical skills.
- Independent judgment is required to plan, prioritize, and organize diversified workload.
- Must have ability to work with minimal supervision and ability to multi-task.
- Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and/or proven work-related experience.
- Minimum one year’s experience in business-to-business sales, preferably in digital marketing or the media field.
- A strong track record of meeting or exceeding sales targets.
- High stress, high energy environment with deadline pressures.
- Some travel may be required on rare occasions.