What are the responsibilities and job description for the Performance Marketing Manager position at Nexford University?
Salary: TBDAbout the Role (fully remote)Were looking for a Performance Marketing Manager to help drive qualified applicants, efficiently across our paid media channels. Prior experience in driving full-funnel conversions fully online is essential for this role.Youll support campaign setup, tracking, and optimization across Meta, LinkedIn, and Google,while also helping us test and scale emerging platforms like TikTok, Reddit, Quora, and Taboola.Youll work closely with our colleagues in performance marketing, creative, and marketingautomation teams to improve performance across the full funnel from lead to enrollment.This is a hands-on, data-driven role focused on results. You will take ownership of a select number of markets.Your Key ResponsibilitiesPaid Campaign ExecutionLaunch, monitor, and optimize campaigns on Meta, LinkedIn, Google, and YouTubeSupport AI-driven campaigns like Meta ASC and Google PMaxTrack CPL and performance by region, audience, funnel stage, and creativeMaintain UTM consistency and campaign tracking across GA4, ad platforms, and HubSpotLead Quality & Funnel ReportingTrack CPL, CPA (App Start), CPA (Submit), and CPE (Enrollments)Monitor lead quality in HubSpot (NXU status, lead lifecycle stage, program of interest)Help maintain and improve weekly, monthly, and quarterly reporting dashboardsFlag underperforming campaigns and propose corrective actionsCreative & Asset TestingSupport creative briefs for video, copy, static, and platform-specific formatsMonitor creative performance by asset, message, format, and placementProvide structured testing recommendations across TOF, MOF, and BOFBonus: New Channel TestingAssist with exploratory campaigns on TikTok, Reddit, Quora, Taboola, and programmaticTrack CPL and lead quality from new sourcesHelp assess whether new channels should scale or pauseRequirements46 years of hands-on experience in performance marketing across multiple marketsConfident using Meta Ads Manager, LinkedIn Campaign Manager, and Google AdsFamiliar with AI campaign types like ASC and PMaxStrong understanding of UTM tracking, GA4, and CRM integration (HubSpot preferred)Skilled in spreadsheets (Google Sheets or Excel pivot tables, formulas, charts)Comfortable reporting CPL and conversion metrics to multiple stakeholdersBonus: experience testing or scaling emerging platforms (TikTok, Reddit, Quora, Taboola)Bonus: experience targeting audiences in Africa, Asia, or the Middle EastSuccess Looks LikeCampaigns deliver qualified leads at or below target CPLWeekly and monthly performance reports are accurate, clear, and actionableInsights from data lead to smarter creative testing and channel improvementsEmerging platforms are tested in a structured way and either scaled or cut based on result