Growth Marketing Manager

About the Role

The Growth Marketing Role at NewsBreak is a critical position that bridges technology, e-commerce, advertising, and community building. This role requires a candidate who can fluently speak tech, possesses a background in e-commerce/advertising with a data-driven growth mindset, and has a personality capable of fostering and growing a community. In this role, you will be responsible for building NewsBreak Ad Platform awareness and driving new growth from paying advertisers, ad agencies, and local businesses.

Responsibilities

• Drive Growth Marketing & Advertiser Acquisition: Take the lead in managing and enhancing performance marketing channels to boost user acquisition.
• Develop Community Strategy: Craft and expand a community strategy that aligns with NewsBreak's mission and growth goals.
• Manage Email Marketing Campaigns: Execute impactful promotional and lifecycle email marketing campaigns to improve advertiser engagement and retention.
• Refine Referral Programs: Play a key role in developing and improving a referral program aimed at expanding our advertiser user base.
• Innovate with Unconventional Methods: Ideate, test, and scale unique growth hacking and guerrilla marketing strategies to create buzz and attract new advertisers.
• Create Engaging Content: Produce high-quality content, including case studies, white papers, blogs, and videos, to showcase the strengths of our advertising platform and enhance user experience.
• Collaborate for Success: Work closely with e-commerce and agency brands, as well as external partners, to create compelling success stories and case studies.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 5 years of relevant experience, ideally in the ad tech or digital marketing sectors.
• Data-driven: Strong analytical skills with an ability to translate data into action.
• Entrepreneurial Spirit: A self-starter who is comfortable with ambiguity and eager to take initiative.
• Experimentation-Led: A penchant for testing and optimizing to find the best solutions and eager to experiment with unconventional and cost-effective tactics to increase visibility and interest in our platform.
• Cross-Functional Collaboration: Ability to work seamlessly across teams including product, marketing, and account management.
• Experience: Prior experience with NewsBreak Ad Manager or similar ad platforms. Strong background in onboarding, paid conversion, retention, and referral growth in a similar industry.

Nice to have

• Viral Marketing Savvy: Understanding of the mechanisms behind virality in content and campaigns.
• Community Builder: Proven experience in creating and nurturing online communities.

Benefits

We offer competitive benefits package:

• Health, dental, and vision care for you and your family
• Top-tier 401(K) plan with company matching
• Paid time off and paid holidays
• Paid parental leave
• FSA and commuter benefits programs
• Team activity budget

Salary : $121,000 - $151,000