What are the responsibilities and job description for the Marketing Director (Hands On) position at NewHaus Roofing?
Company Description
NewHaus Roofing & Construction is a reputable full-service roofing company based in Los Angeles, CA. Since 1995, the company has specialized in providing professional roofing solutions. With a team of highly qualified experts, NewHaus handles a variety of roofing projects, such as roof repairs, installations, replacements, and inspections, as well as house remodeling services. The company is committed to delivering high-quality craftsmanship and exceptional customer service.
Role Description
You will personally:
- Build Google Ads campaigns by service line (repair/replacement/emergency/insurance)
- Create keyword clusters negative keyword frameworks
- Run brand defense
- Launch geo expansion and prevent market cannibalization
- Operate LSA: review velocity, bidding, disputes, booked vs junk lead quality
- Run Meta funnels retargeting sequences; test hooks (financing/storm/insurance)
- Audit Angi/HomeAdvisor/Networx/Thumbtack/Yelp: cost per estimate, cost per close
- Shift budgets weekly across markets based on ROI tiers
- Build dashboards for owner/PE visibility (market spend, revenue, CAC, forecast)
Qualifications
Must Have (non-negotiable)- Personally managed $150K /mo in Google Ads (proof required in interview)
- Google Local Services Ads (LSA) experience: disputes, booked vs junk, review velocity
- Multi-location / multi-market campaign management
- Built reporting that ties spend → booked appointments → estimates → closed revenue
- Experience in home services (roofing/HVAC/plumbing/restoration/solar) OR high-CPC local lead gen (legal is acceptable)
- ServiceTitan, JobNimbus, HubSpot, Salesforce
- CallRail/CallTrackingMetrics
- Offline conversion imports
- Geo heatmaps / zip code tiering
Salary : $150,000