What are the responsibilities and job description for the Growth Marketing Manager position at NewForm?
ABOUT
Newform is a performance marketing agency that oversees ~100m/yr in spend for tech and mobile brands. We help category disruptors (Betr, ElevenLabs, Binance etc) scale paid social with our short-form content-led approach. We have an in-house content team that creates thousands of human ads a month with the goal of driving efficient growth for our clients.
THE ROLE:
As a growth marketing manager, you will play a key role in leading client relationships and their media investments. You will be responsible for overseeing media buyers and creative strategists across several accounts to drive efficient spend and scale accounts. As a growth marketing manager, you are responsible for connecting media and content strategy to ultimately achieve client goals. Although your role is primarily client-facing strategy and execution oversight, you can also dive into the weeds and use your deep platform expertise to drive results.
RESPONSIBILITIES
- Oversee annual budgets of 1-10m/yr across media channels (primarily Meta, Tiktok, and
- Google)
- Lead client relationship and communication (regular meetings and QBRs)
- Develop cohesive media strategies with creative at the forefront
- Proactively suggest optimizations to improve clients' media program efficiency and
- scalability, working outside the dashboards (ie consult on funnel, signal engineering, etc)
REQUIREMENTS
- 3-8 years of paid media experience (agency AND/OR consumer app experience highly
- preferred). Expertise in Meta required.
- Experience managing accounts with 7 figure annual media budgets.
- Strong presentation skills: the ability to craft compelling decks and speak effectively in
- client meetings is a must
- Strong analytical skills
- (Preferred) A deep understanding of mobile advertising (SKAN, AEM, MMPs, etc)
BENEFITS
- This is a full-time in-office position (NYC). Employees are expected to be in office 3-4
- days/week.
- Competitive compensation (100-160k/yr base)
- Competitive bonus
- Company paid health, dental, and vision insurance
- 300/mo commuter benefit
- Annual team offsites (last two were Tulum, Mexico and Hokkaido, Japan)