Marketing Coordinator

Job description:

Job Title: Marketing Coordinator

Position Summary The Marketing Coordinator plays a key role in supporting the planning, coordination, and execution of marketing initiatives, resident engagement events, and administrative operations for the Marketing team. This position serves as a liaison for new residents, assists with marketing communications, manages digital platforms, and supports ongoing projects that promote community engagement and occupancy goals.

Key Responsibilities:

Marketing & Event Coordination

• Coordinate and support the planning and execution of marketing events for current and prospective residents
• Assist with resident engagement events, including new resident socials, open houses, and community programs
• Develop and facilitate new resident social events to support resident integration and satisfaction
• Coordinate event logistics including invitations, name tags, promotional materials, and vendor communication

Resident Relations

• Serve as the new resident liaison, assisting residents throughout the move-in and transition process
• Ensure a smooth and welcoming onboarding experience for all new residents
• Work collaboratively with internal departments and welcoming committees to support resident needs

Digital Marketing & Communications

• Manage and update social media platforms including Facebook, Instagram, and Meta Business Suite
• Coordinate monthly event calendars, invitations, and email campaigns through Constant Contact
• Assist with website updates and digital content management in collaboration with outside vendors and internal teams
• Monitor and support Google Business profiles, online reviews, and other digital marketing channels
• Manage marketing materials including brochures, pamphlets, templates, and promotional collateral

Reporting & Administrative Support

• Prepare weekly and monthly marketing reports
• Maintain accurate data entry and tracking within MatrixCare and other systems
• Process requisitions and support departmental purchasing needs
• Provide administrative support including filing, scanning, copying, mailings, and document organization
• Maintain vendor contact lists, contracts, logins, and key dates for advertising and digital campaigns
• Support advertising contracts and vendor relationships for print and digital marketing
• Coordinate with vendors, printers, digital advertisers, and external marketing partners as needed

Qualifications

• Strong customer service and interpersonal skills
• Excellent written and verbal communication skills
• Strong presentation and organizational skills
• Exceptional attention to detail
• Proficiency in Microsoft Office, including Word, Excel, Outlook, and PowerPoint
• Experience with social media management and email marketing platforms preferred
• Ability to manage multiple projects, deadlines, and priorities effectively
• Experience with event planning and coordinating logistics