What are the responsibilities and job description for the Senior Brand Strategist position at New York Technology Partners?
Brand Strategy Lead
Key Responsibilitie
- sDevelop and oversee the organization's brand strategy, including market positioning, value proposition, and overall brand narrative
- .Drive brand messaging and storytelling to clearly communicate the company's identity, target audiences, and market presence
- .Lead market, customer, and competitive research efforts, designing and managing research initiatives as needed to inform branding and go-to-market decisions while validating or challenging existing assumptions
- .Collaborate closely with marketing, sales, product, and executive teams to align brand strategy with business objectives, growth initiatives, and revenue goals
- .Contribute to the development of go-to-market strategies for product launches, market expansions, and new brand programs
- .Translate strategic insights into practical frameworks, tools, and guidance that teams can implement effectively
- .Maintain consistency across all brand interactions and customer touchpoints as the organization grows
- .Create, refine, and manage brand standards, ensuring they evolve alongside the business
- .Deepen understanding of customers and buyers to strengthen positioning, messaging, and overall market relevance
- .Deliver strategic recommendations and insights to senior leadership with clarity and confidence
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Qualificatio
- ns10 years of experience in brand strategy within an in-house corporate environmen
- t.Demonstrated success developing, launching, repositioning, or scaling brands through periods of growth or transformatio
- n.Experience working in B2B, B2C, or blended business models where brand strategy directly supports business performance and revenue generatio
- n.Proven ability to partner effectively with executive leaders and cross-functional stakeholders across creative, marketing, sales, and product function
Salary : $160,000 - $190,000