What are the responsibilities and job description for the Group Creative Director position at New York Technology Partners?
You’re a creative leader who moves comfortably between brand storytelling, digital product thinking, and emerging technology. You care about ideas that travel, systems that scale, and craft that holds up under pressure. We’re building a modern creative organization inside a global technology environment. The goal: transform existing platforms—data, personalization, AI, engineering—into experiences that earn attention, create value, and deliver measurable business impact. This is a place where brand and product sit side‑by‑side, and where creative ambition is matched by technical capability.
About the Role
You’ll help shape a flagship creative team responsible for shippable digital experiences (web, apps, prototypes) and brand platforms (print, OOH, social). As Group Creative Director, you set the standard for taste, clarity, and momentum. You’ll help build the model while actively running it.
Craft & Story
- Own the central idea and the system that brings it to life—from narrative structure to execution.
- Define the creative architecture: tone, visual language, motion principles, and how the idea adapts across channels.
- Direct treatments, boards, casting, editorial flow, and finishing—ensuring the idea stays intact from pitch to delivery.
- Use fast visualization tools—boards, rough edits, lightweight demos, AI‑assisted pre‑viz—to accelerate alignment.
- Decide when to ship quick content and when to invest in high‑craft production.
- Build campaign systems that scale: templates, toolkits, modular assets, and repeatable patterns.
- Digital & Interactive
- Translate brand platforms into interactive systems, digital experiences, and service touchpoints.
- Partner with strategy, product, and engineering to ship real, usable digital work—not just concepts.
- Hold a high bar for interaction craft: motion, accessibility, responsiveness, performance, and measurable outcomes.
- Ensure brand and product reinforce each other across every touchpoint.
Creative Leadership & Clients
- Set the creative standard in partnership with executive leadership and help define the rituals that support it.
- Communicate with clarity in senior rooms—framing ideas in a way that aligns brand, business, and technology.
- Lead pitches with a point of view that is confident, concise, and grounded in outcomes.
- Build trust quickly and guide clients through complex decisions.
Team & Operations
- Recruit, mentor, and develop CDs, ACDs, and Senior Creatives—building teams that are diverse in background and thinking.
- Partner with Production and Operations to balance ambition with delivery—knowing when to move fast and when to refine.
- Create a culture built on clarity, accountability, and momentum.
Qualifications
- 12 years at respected creative companies—agencies, studios, or hybrid environments—known for strong work.
- 3 years leading multiple accounts or workstreams at the GCD level or equivalent senior creative role.
- A portfolio that includes brand campaigns and shipped digital experiences with clear impact.
- Led integrated teams from brief to final master across brand, digital, and production.
- Proven ability to lead senior conversations and close high‑stakes opportunities.
- Comfortable working with strategy, data, and measurement without losing creative instinct.
Required Skills
- Experience working in categories with complex requirements or heavy oversight.
- Shipped digital and interactive experiences alongside brand campaigns.
- A desire to teach, mentor, and elevate others—not just direct.
- Built case studies or presented work publicly.
- Energy for building something new inside a large, well‑resourced environment.
Salary : $220,000 - $270,000