Public Info Spec 3 Digital Content

Description

Duties Description

Standard Duties: Under the direction of the Director of Public Information in the Communications Office, the incumbent’s duties will include but not be limited to the following:

• Oversee the daily operations of the social media and media relations teams
• Receive, review, and prioritize incoming work requests from various stakeholders.
• Assign tasks to team members based on expertise, workload, and project deadlines.
• Conduct initial reviews and edits of all content produced by the social media and media relations teams, ensuring accuracy, clarity, and adherence to brand guidelines.
• Monitor project timelines and ensure all content is delivered accurately and on schedule.
• Manage and coordinate responses to all media inquiries.
• Proactively identify opportunities for media coverage and develop strategic outreach plans.
• Contribute to the development and implementation of comprehensive social media and media relations strategies.
• Ensure all content aligns with organizational goals and messaging.
• Conduct regular one-on-one meetings with direct reports to discuss performance, provide feedback, and support professional development goals.
• Foster a collaborative and productive team environment.
• Identify training needs and recommend professional development opportunities for team members.
• Track and analyze the performance of social media and media relations efforts, providing regular reports on key metrics and insights.
• Engage with agency stakeholders to provide exceptional customer service.
  
  

Qualifications

Minimum Qualifications

Join a powerhouse of creativity and drive within the New York State Department of Labor's Communications team, where we bring the Department's story to life. We're looking for an exceptional Public Information Manager to inspire and direct our talented teams responsible for some of our most impactful and visible work. This role is for a strategic leader who can foster collaboration, ensure flawless execution, and elevate our public profile through innovative social media strategies and expert media engagement.

Minimum Qualifications

Eight years of experience in public relations, social media, and digital communications.

An associate’s, bachelor’s, or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar degree, substitutes for two, four, or five years, respectively.

Additional Comments

Position specific job duties may include occasional altered work schedule or job assignments which require availability and willingness to work occasional evenings and/or out-stationed assignments.

Candidates with no previous state service will begin at the starting rate of the salary range listed above.

If you are a current NYS employee and have questions regarding salary, please contact the Business Services Center (BSC): 518-457-4272, BSCHR@ogs.ny.gov.

Employment at the Department of Labor is contingent upon the maintenance of a valid work authorization and necessary documentation to work legally in the United States.

Please note: Due to operational requirements and funding considerations of various divisions/positions, there could be occasions in the future where unit assignments may change. Should this occur, it will not impact your title, salary or location.

We Offer a Comprehensive Benefits Package, Including

• 13 paid holidays, 5 personal days, and a minimum of 13 vacation days per year
• Paid sick leave (CSEA and PEF employees- 13 days; M/C employees- 8 days plus free enrollment into the Income Protection Program for short-term and long-term disability coverage).
• Choice of several affordable and competitive health insurance plans
• Dental and vision insurance plans at no additional cost
• Membership in the NYS Employee’s Retirement System
• NYS Deferred Compensation Investment Plan
• Eligibility to apply for Public Service Loan Forgiveness (PSLF) (full-time employees)
• Eligibility to apply for tuition reimbursement for qualifying employees and courses
• Paid Parental Leave
  
  

Our mission is to provide outstanding services to our customers - the workers and business that call New York home. We help New Yorkers find careers they will love. We build and support New York’s businesses. We empower and protect New York’s workers. To learn more about our mission and the exciting work of the DOL, please visit: https://dol.ny.gov/about-us

DOL is committed to fostering employee engagement and work-life balance. We offer telecommuting and alternative work schedules to eligible employees. Eligible employees may be approved to telecommute, if operationally feasible, up to 2 days per regular work-week, and not to exceed 4 days per two-week pay period. Telecommuting can be discussed at the time of interview. Our exciting training and development opportunities, including Coursera and our formal Employee Recognition Program allow us to develop, recognize, and celebrate our workforce.

Please note that specific benefits and programs may vary based on negotiating unit, current contract, length of State service, and program area.