What are the responsibilities and job description for the Marketing & Partnership Activation Manager position at New York Sirens?
About The PWHL
The Professional Women's Hockey League delivers world-class competition and fosters meaningful connections with fans and communities through operational excellence, purposeful partnerships, and a focus on long-term sustainability. We are dedicated to cultivating a workplace and league culture rooted in integrity, innovation, and inclusion, on and off the ice.
Position Summary
The Marketing & Partnership Activation Manager drives brand awareness, ticket sales, and fan engagement for PWHL New York Sirens through integrated marketing efforts and local partnership activation. Reporting to the team's Director, Business Operations, this role owns the team marketing calendar and works closely with the League's Marketing and Corporate Partnerships teams to execute the team's marketing operations plan. The annual salary range for this position is $75,000 to $80,000 USD.
Key Duties & Responsibilities
Candidate must be able to work in a hybrid arrangement, with regular on-site presence required to support games, events, and team operations, including evenings and weekends as dictated by the schedule.
The Professional Women's Hockey League is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Background check will be conducted once a successful candidate is identified.
The Professional Women's Hockey League delivers world-class competition and fosters meaningful connections with fans and communities through operational excellence, purposeful partnerships, and a focus on long-term sustainability. We are dedicated to cultivating a workplace and league culture rooted in integrity, innovation, and inclusion, on and off the ice.
Position Summary
The Marketing & Partnership Activation Manager drives brand awareness, ticket sales, and fan engagement for PWHL New York Sirens through integrated marketing efforts and local partnership activation. Reporting to the team's Director, Business Operations, this role owns the team marketing calendar and works closely with the League's Marketing and Corporate Partnerships teams to execute the team's marketing operations plan. The annual salary range for this position is $75,000 to $80,000 USD.
Key Duties & Responsibilities
- Execute team marketing strategy, including local partnerships, promotions, and ticketing campaigns
- Own the team marketing calendar and coordinate activations across Ticketing, Partnerships, Merchandise, Content, and Communications
- Build and activate local marketing partnerships to drive brand growth, fan engagement, and revenue
- Serve as day-to-day project manager for marketing campaigns, tracking KPIs and reporting results
- Support paid media initiatives in collaboration with the League Marketing team
- Bachelor's degree in marketing, communications, sports business, or related field
- 2-3 years of experience in a marketing department or related role
- Proficiency with Microsoft Office (Word, Excel, PowerPoint)
- Familiarity with social media advertising platforms (Meta Business Suite or similar)
- Flexibility to work evenings, weekends, and travel as required
- This position is based in the United States. Applicants must be legally authorized to work in the United States on a full-time basis. The PWHL does not provide visa sponsorship for this role.
- Experience in the sports and entertainment industry
- Demonstrated success building local partnerships and executing local marketing campaigns
- Experience managing multi-channel marketing campaigns with measurable ROI
- Familiarity with CRM platforms and database management
- Basic knowledge of Adobe Creative Suite
Candidate must be able to work in a hybrid arrangement, with regular on-site presence required to support games, events, and team operations, including evenings and weekends as dictated by the schedule.
The Professional Women's Hockey League is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Background check will be conducted once a successful candidate is identified.
Salary : $75,000 - $80,000