What are the responsibilities and job description for the Marketing Strategy Coordinator (Community Programs, Resources, & Training) position at New York Road Runners?
About NYRR
New York Road Runners (NYRR) was founded in 1958 when a small group of passionate runners vowed to bring running to the people and has grown from a local running club into the world’s premier community running organization. NYRR’s vision is to build healthier lives and stronger communities through the transformative power of running.
NYRR’s year-round offerings of races, community events, programs, and training resources provide hundreds of thousands of people with the motivation, know-how, and opportunities to start running and keep running for life. NYRR’s premier event, the famed TCS New York City Marathon, attracts the world’s top professional runners and committed amateurs alike, while also raising millions of dollars annually for charity and driving economic impact for New York City. NYRR is equally committed to the runners of tomorrow, passionately providing youth fitness programs that educate and inspire children in underserved communities in New York City, nationwide, and around the world.
Headquartered in New York City, NYRR is a 501(c)(3) organization. To learn more, please visit www.nyrr.org.
At New York Road Runners, we are committed to building an inclusive, diverse workplace by finding the best candidate for the job. We understand that skills come from a variety of different backgrounds. Checking off every single requirement on our job description is not necessary to apply. If you think you are a good fit and have a passion for the work we do, please submit your application. We are eager to learn about your experience and skills! You may be the right candidate for this or other open positions.
New York Road Runners is an Equal Opportunity Employer
About the Department
Please check the updated Department Descriptions Doc
The Marketing, Creative, Content and Digital (MCD) department is a diverse team of marketing strategy, digital, brand storytelling, design and content experts dedicated to fostering cross-functional collaboration and innovation all in the furtherance of the NYRR mission, strategic pillars, and goals. Together, they amplify our brand’s voice, connect authentically with our audience, and inspire action and growth.
About the Position
The Marketing Coordinator, Community Resources & Training supports the execution of marketing initiatives across NYRR’s Training and Community Impact portfolios. This role assists with campaign coordination, creative asset production, and marketing communications to help promote NYRR programs and initiatives.
Job Responsibilities (primary and secondary duties):
- This position will support programs such as:
- Training products including NYRR Group Training, NYRR Unlocked 26.2, virtual training programs such as NYRR x Runna.
- Community initiatives including Rising New York Road Runners school program, Run for the Future, Open Run, Striders, Volunteers, Race Free, among others.
- Runner Resources such as running education, health and safety, mental well-being, among others.
- Support the implementation of annual marketing plans for Training and Community programs.
- Be an active collaborator in defining marketing strategies.
- Write creative briefs and coordinate development of print, digital, and video marketing assets with internal teams.
- Support the implementation of communications across owned and paid channels including email, web, and social media.
- Track campaign performance metrics and assist with reporting.
- Become subject matter “expert,” doing industry research and share best-in-class marketing opportunities.
- Coordinate project timelines, campaign calendars, marketing deliverables, and craft meeting recaps.
- Collaborate, communicate, and socialize with internal and external stakeholders.
- Other responsibilities as needed
Job Requirements:
Experience:
- 1 years of professional experience in marketing, communications, or project coordination preferred.
Education & Certifications:
- Bachelor’s degree in marketing, communications, sports management, or related field preferred.
Skills and Attributes:
- Strong writing and verbal communications skills and an analytical mindset
- Ability to manage concurrent projects in fast-paced, dynamic work environment
- Proficient in Microsoft Office Suite (Word, Excel, Power Point, Outlook) Strong organizational and project coordination skills
- Understanding of runner behavior preferred
- Understanding of community building programs preferred
- Strong attention to detail
- Excellent written and verbal communication skills
- Knowledge of the New York City running community and run clubs
- Ability to work occasional weekends or evenings
- Strong commitment to diversity, equity, and inclusion
- Ability to speak another language strongly preferred
Other Requirements:
- All staff are required to work the United Airlines NYC Half Marathon, RBC Brooklyn Half Marathon, and the TCS NYC Marathon.
Salary: $55,000 (Overtime Eligible)
Salary : $55,000