What are the responsibilities and job description for the 2026 Internship, Spring - Marketing & Brand Integration position at New York Red Bulls?
Company Description:
Red Bull New York are one of 30 teams in Major League Soccer (MLS). RBNY, one of the ten charter clubs of MLS, have competed in the league since its founding in 1996. Red Bull New York play home matches at Sports Illustrated Stadium in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners and two-time Conference Champions are owned by the Austrian beverage company Red Bull, for which the team is named. Red Bull New York offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.
Purpose of this Internship:
The purpose of this internship is to provide hands-on experience in marketing and brand integration within Red Bull New York. The intern will support fan engagement, digital content, and brand activation projects, gaining practical skills in campaign execution, creative storytelling, and cross-department collaboration. This role aims to deepen the intern’s understanding of how strategic marketing strengthens a club’s identity and prepares them for a future career in sports and brand management.
This is an unpaid, for credit internship (proof that you will receive credit is required).
Job Description
- Brand Integration & Campaign Execution: How to support and activate marketing campaigns that align the club’s identity with Red Bull’s global brand standards.
- Project Management & Workflow Coordination: How to organize tasks, manage timelines, and coordinate with multiple departments to ensure marketing projects and matchday initiatives are executed smoothly and on schedule.
- Event & Matchday Marketing: Hands-on experience planning and executing fan engagement activities and in-stadium promotions.
- Cross-Functional Collaboration: How marketing works alongside creative, operations, partnerships, and community teams to deliver cohesive brand experiences.
Qualifications:
Applicants should be current students in marketing, communications, sports management, or a related field with a strong interest in brand strategy and sports culture. Successful candidates will demonstrate excellent communication skills, strong attention to detail, and the ability to manage multiple tasks in a fast-paced environment. A basic understanding of social media platforms, event marketing, and project management principles is preferred. Creativity, a collaborative mindset, and a proactive approach to problem-solving are essential. Familiarity with soccer and the Red Bull brand is a strong plus but not required.
Additional Information
Because of the cyclical nature of the entertainment industry, your assigned hours may vary to reflect our needs (includes nights and weekends).
Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or any other classification protected by law.