Associate, Social Media Coordinator, Community Management

Title: Social Media Coordinator, Community Management (PF1)

The Role: New York Life is seeking a Social Media Coordinator to join its Experience & Digital Marketing team and help support the day-to-day execution of New York Life's organic social media program. This role will operate as a generalist, supporting social listening, community management, content creation, publishing, reporting, and requests across core corporate brand channels and enterprise partners.

We're looking for someone who is a strong writer, highly organized, comfortable capturing short-form video, and able to coordinate across multiple stakeholders. You're detail-oriented, calm under pressure, and skilled at translating conversations and data into insights, with a genuine curiosity about how AI-powered search and discovery are changing how audiences find and engage with brands.

Social listening and community management are this role's primary focus, helping turn conversations into insights that inform content and strategy. You'll also assist with social content production as needed.

This position reports to the Social Media Lead and works with stakeholders across the enterprise, agency partners, and platform teams. You'll collaborate closely with teams including Corporate Communications, Human Resources, Legal, Strategy, SEO, Paid Media, Service, and Sponsorships, among others.

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Our Team:

The Social Media team leads New York Life’s enterprise organic social media presence. The team partners with stakeholders across the enterprise to plan, create, publish, and measure content that reflects New York Life’s expertise, responds to audience needs, and supports meaningful engagement across social channels.

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Practice Mission:

Build awareness, consideration, and trust in New York Life by strengthening its presence across social media and emerging digital discovery experiences. Deliver relevant, useful content that reflects New York Life’s expertise and creates meaningful connections with audiences.

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• Support day-to-day social listening and community managment across New York Life's corporate social channels, monitoring comments, mentions, conversations, trends, sentiment, and competitive activity.

• Help respond to community activity and escalate sensitve or non-routine reputation issues according to established guidelines.

• Compile listening insights and translate them into content recommendations and brand strategy input, and support sharing social intelligence beyond the social team.

• Help maintain listening tools, queries, and dashboards.

• Draft, proofread, and produce organic social copy, static content, and short-form, platform-native video for core brand and enterprise initiatives.

• Support the social media content calendar and publishing cadence, helping ensure content is accurate, approved, accessible, compliant, and published on time.

• Coordinate requests from teams across the enterprise, including intake, content development, approvals, publishing, and Workfront tracking.

• Support monthly social media reporting, content tagging, performance tracking, and sharing of actionable insights.

• Help track how AI-driven search and discovery tools surface conversations about New York Life, and flag emerging shifts in audience behavior for brand strategy.

Qualifications:

• 0 to 3 years of relevant experience in social media, community management, content creation, digital marketing, project coordination, or communications. Internships, co-ops, and other applicable experience may be considered.

• Bachelor's degree in marketing, communications, or a related field, or equivalent relevant experience.

• Strong writing, editing, and proofreading skills, with the ability to translate conversations and data into clear insights.

• Experience with social listening, community management, and reputation monitoring.

• Strong interest in content creation.

• Strong understanding of major social platforms, trends, and audience behaviors.

• Comfortable capturing short-form video and working with people on camera.

• Familiarity with social listening, analytics, publishing, content calendars, and project management platforms such as Workfront.

• Curiosity about AI-driven content discovery and its implications for brands.

• A portfolio or work samples that demonstrate experience in social content, writing, or video.

What will help you succeed:

• Detail-oriented with strong pattern recognition across large volumes of conversation and data.

• Calm and level-headed under pressure, especially when triaging potential reputation issues.

• A collaborative, team-first mindset and willingness to share ownership across the full social media program.

• Highly organized and able to manage multiple requests, deliverables, and deadlines at once.

• Proactive and dependable, with sound judgment when escalating sensitive issues and flagging questions or barriers early.

• Open to coaching, feedback, and learning new tools and processes.

Knowledge of financial services or insurance is a plus.

Job Level: LEVELPF1

Pay Transparency

Salary Range: $51,500-$60,000

Overtime eligible: Nonexempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life,please visit the Careers page of www.NewYorkLife.com.

Job Requisition ID: 95150