What are the responsibilities and job description for the Manager, Event & Fan Experience position at New York City FC?
JOB TITLE: Manager, Event & Fan Experience
REPORTING TO: Director, Fan Experience, Events and Culture
DEPARTMENT: Marketing
LOCATION: New York, NY (Hybrid). This role currently requires in-office attendance three days per week; this schedule may be adjusted in the future to align with business needs.
Position Overview
New York City FC is seeking a dynamic and detail-oriented Manager, Event & Fan Experience to lead the planning, execution, and optimization of a wide range of events that drive fan engagement and brand growth. This role will oversee cross-functional collaboration, manage event operations end-to-end, and serve as a key liaison between internal teams, external partners, and supporter groups to deliver exceptional experiences.
What You’ll Do
Event Strategy & Execution
This exempt position has an estimated annual base salary range of $68,000 - $70,000 and is not overtime eligible. Final compensation offer amounts are based on a wide array of factors unique to each candidate, including but not limited to demonstrated skill set, years and depth of relevant experience, and some role-dependent factors such as certifications and software expertise. We welcome direct conversations with each candidate about compensation in all of our initial calls.
What We Offer
At New York City FC, we are on a mission to build this city into one of the soccer capitals of the world. The Club was announced as Major League Soccer’s 20th franchise and is the first and only MLS team located within the five boroughs of New York City. The Club has qualified for the Audi MLS Cup Playoffs nine times over the past 10 seasons, winning MLS Cup in 2021. Games are available to stream via an Apple TV subscription, providing every match of the MLS regular season, the Audi MLS Cup Playoffs, annual Leagues Cup tournament, the MLS All-Star Game, the Campeones Cup, and more all in one place and with no blackouts. New York City FC is building New York City’s first-ever soccer-specific stadium, Etihad Park, which is set to open in 2027. For more information, please visit: www.newyorkcityfc.com.
New York City FC is also one of 12 clubs comprising City Football Group and counts Manchester City FC, Melbourne City FC, Yokohama F-Marinos, Girona FC, Montevideo City Torque, Shenzhen Peng City FC, Lommel SK, ESTAC Troyes, Palermo FC, Bahia, and Club Bolívar among its sister clubs.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
By clicking "Apply Now", you agree to the terms of the MLS Privacy Policy.
https://www.mlssoccer.com/legal/privacy-policy
REPORTING TO: Director, Fan Experience, Events and Culture
DEPARTMENT: Marketing
LOCATION: New York, NY (Hybrid). This role currently requires in-office attendance three days per week; this schedule may be adjusted in the future to align with business needs.
Position Overview
New York City FC is seeking a dynamic and detail-oriented Manager, Event & Fan Experience to lead the planning, execution, and optimization of a wide range of events that drive fan engagement and brand growth. This role will oversee cross-functional collaboration, manage event operations end-to-end, and serve as a key liaison between internal teams, external partners, and supporter groups to deliver exceptional experiences.
What You’ll Do
Event Strategy & Execution
- Lead the ideation, planning, promotion, and execution of various scale events, including tentpole events, fan fests, watch parties, and community initiatives
- Assist managing 80 annual activations, ensuring alignment with organizational goals and brand standards
- Provide on-site leadership and operational support for all club-led events
- Collaborate with internal departments (Marketing, Partnerships, Operations, Sporting, and Business Intelligence) and external vendors to deliver seamless event execution
- Coordinate creative asset development (design, photography, videography) via project management tools (e.g., Asana), ensuring timely delivery
- Enhance matchday by supporting onsite matchday hospitality experience.
- Oversee credentials, parking logistics, and access for staff, guests, and on-field needs
- Collaborate with the Partnerships team to ensure sponsor branding and activations are executed in line with contractual obligations
- Align with activation managers to deliver high-quality partner integrations at events
- Act as Associate Producer for large-scale events (e.g., Fan Fests), including talent booking, permitting, venue coordination, staffing, security, and production logistics
- Develop site plans and manage load-in/load-out processes with external production teams
- Oversee sourcing and distribution of promotional and giveaway items
- Manage event data collection through various platforms such as Flowcode and FormAssembly
- Analyze and report on post-event performance, sharing insights with Business Intelligence teams for marketing integration (e.g., Braze)
- Manage event budgets, including requisitions, purchase orders, and invoice processing
- Coordinate vendor payments and track financials to ensure accuracy and timeliness
- Coordinate with Legal on contracts and agreements with vendors, venues, and partners using tools such as DocuSign
- Ensure all documentation is completed, approved, and compliant with organizational standards
- Execute strategic marketing initiatives to attract and engage new and existing fans
- Contribute to brand awareness and audience growth through innovative event programming
- Entrepreneurially minded; comfortable jumping into projects with little direction
- Extremely organized and detail oriented
- A hard worker with superb work ethic and a track record of hitting deadlines; runs through walls to get things done
- A strong backbone and ability to push back when appropriate
- Solution-oriented and resourceful
- Ability to collaborate well across departments
- Professional and mature; comfortable presenting to senior level leaders
- Comfortable adapting and changing direction mid-course
- Proactive in coming up with ideas and solutions to move more efficiently
- General knowledge of and passion for soccer a BIG plus
- Bachelor’s degree in Event Management, Marketing, Sports Management, or related field
- 3–5 years of experience in event management, sports marketing, or experiential marketing
- Proven ability to manage multiple projects and large-scale events simultaneously
- Strong communication and relationship-building skills, especially with diverse stakeholder groups
- Experience with project management tools (e.g., Asana) and budget tracking systems
- Experience working in sports, live entertainment, or fan engagement environments
- Familiarity with supporter culture and fan group dynamics
- Knowledge of event data platforms and marketing automation tools
- Applicant must be able to comply with MLS Next Safety and Well-Being policy and any other applicable child safety policies provided to applicants by NYCFC
- Ability to work flexible hours, including evenings, weekends, holidays, and matchdays
- Local travel throughout New York City is required
This exempt position has an estimated annual base salary range of $68,000 - $70,000 and is not overtime eligible. Final compensation offer amounts are based on a wide array of factors unique to each candidate, including but not limited to demonstrated skill set, years and depth of relevant experience, and some role-dependent factors such as certifications and software expertise. We welcome direct conversations with each candidate about compensation in all of our initial calls.
What We Offer
- Excellent health, dental & vision insurance, with options to fit you and your family’s needs
- Comprehensive and competitive benefit programs, including maternal & paternal leave
- Ancillary benefits: Commuter, and Citi Bike discounts
- Your health is important! Our wellness strategy focuses on mental and physical wellbeing through in-office and virtual programs
- Four complementary tickets to every NYCFC home match
- Team outings, happy hours, and annual staff gatherings to celebrate our co-workers
- A dynamic, ambitious, and fun work environment
At New York City FC, we are on a mission to build this city into one of the soccer capitals of the world. The Club was announced as Major League Soccer’s 20th franchise and is the first and only MLS team located within the five boroughs of New York City. The Club has qualified for the Audi MLS Cup Playoffs nine times over the past 10 seasons, winning MLS Cup in 2021. Games are available to stream via an Apple TV subscription, providing every match of the MLS regular season, the Audi MLS Cup Playoffs, annual Leagues Cup tournament, the MLS All-Star Game, the Campeones Cup, and more all in one place and with no blackouts. New York City FC is building New York City’s first-ever soccer-specific stadium, Etihad Park, which is set to open in 2027. For more information, please visit: www.newyorkcityfc.com.
New York City FC is also one of 12 clubs comprising City Football Group and counts Manchester City FC, Melbourne City FC, Yokohama F-Marinos, Girona FC, Montevideo City Torque, Shenzhen Peng City FC, Lommel SK, ESTAC Troyes, Palermo FC, Bahia, and Club Bolívar among its sister clubs.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
By clicking "Apply Now", you agree to the terms of the MLS Privacy Policy.
https://www.mlssoccer.com/legal/privacy-policy
Salary : $68,000 - $70,000