What are the responsibilities and job description for the Search Engine Optimization (SEO) Specialist position at New Why?
Location: U.S. (remote) Rate: $40–$50/hr DOE Hours: 10–15 hrs/week to start, with opportunity to growNew Why is a boutique digital marketing agency serving nonprofits and mission-driven organizations. We specialize in SEO, paid media, and strategic digital growth. We’re growing steadily and looking for a strong, execution-focused SEO Specialist to help streamline delivery and support multiple client accounts.This role works closely with our Head of Strategy and is primarily execution-focused, with room to improve internal processes and workflows over time.ResponsibilitiesConduct keyword research and competitor analysis (SEMrush)Write and optimize SEO-driven blog contentRefine AI-assisted drafts into publish-ready articlesPerform on-page optimization (titles, meta descriptions, headers, internal linking)Work inside WordPress and similar CMS platformsRun and interpret technical audits in SEMrushIdentify and implement SEO improvementsSupport generative engine optimization (GEO) efforts to improve visibility in AI-driven search and answer engines (e.g., optimizing content for structured answers, entity clarity, semantic relevance, and AI retrieval patterns)Collaborate with our in-house development team for higher-level technical changes (e.g., template-level or structural updates)Manage Google Business Profile postingSupport link-building coordinationTrack performance using GA4 and Looker StudioMust Haves2 years hands-on SEO experienceStrong proficiency in SEMrushExperience with GA4 and Looker StudioDemonstrated SEO blog writing experienceComfort working in WordPressBasic HTML knowledgeHighly detail-oriented and process-drivenOrganized managing multiple client accountsSelf-starter who improves workflowsNice to HavesExperience contributing to SEO strategyGoogle Tag Manager familiarityAgency experienceAI-assisted content workflow experienceLight Canva or creative skillsTo ApplySend a short introduction, resume or LinkedIn, 1–2 SEO examples, 1–2 writing samples, and your hourly rate to hello@newwhyweb.com. Optional: Briefly describe how you’d approach the first 60 days with a new SEO client.
Salary : $40 - $50