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Store Manager - Vail, CO

New West KnifeWorks
Vail, CO Full Time
POSTED ON 8/20/2026
AVAILABLE BEFORE 12/17/2026
Retail Store Manager - Full Time (salaried; exempt)
Location: Vail Village, CO
Reports to: VP of Retail

New West KnifeWorks’ mission is to make the finest knives in the world. A unique, world-class retail experience embodies the quality we strive for with our knives. The Store Manager’s primary responsibility is to manifest that experience.

About you:
  • An inspirational leader, mentor, and coach
  • Passionate about retail, business, and the guest experience
  • Excellent communication, decision-making, and selling skills
  • A relationship builder within your local community
  • Pride in creating an amazing environment and team
  • Entrepreneurial mindset in both business and community
  • Passionate about American-made functional art

What you’ll do:
  • Operate a fiscally responsible business by running a tight ship.
  • Recruit, coordinate, and develop a team of motivated customer service specialists in a selling culture.
  • Ensure that our customer service experience is exceptional, consistent, authentic, engaging, and aligned with New West KnifeWorks’s core values.
  • Foster excellence among your sales team.
  • Inspire and facilitate staff communication and best practices to achieve robust sales goals.
  • Partner with grassroots nonprofit organizations through events and product donations.
  • Project NWKW values while building relationships in your community.
  • Foster a seamless customer experience from inventory, and merchandising, to the final transaction.
  • Strategize with leadership to meet expense and profit goals.
  • Maintain the look and feel of the store to reflect the world-class quality of the product.
  • Remain agile as New West KnifeWorks continues to grow.

Availability:
Our stores are open seven days a week. You must be available to work at least one weekend day, one opening shift, and one closing shift per week.

Compensation & Benefits:
  • Annual base salary starting at $59,000-$68,000 DOE
  • Significant incentive-based compensation including:
    • 0.5% commissions on all store-wide net sales
    • 2.5% commissions on all personal in-store sales
    • 3% commissions on all off-site event sales (where store-wide net sales commission does not apply)
  • Additional monthly store bonus contests offered per discretion of VP of Retail
  • Comprehensive health, dental, & vision insurance dependent care FSA*
  • Paid sick leave (in line with CO Healthy Families & Workplaces Act)
  • 401(k) 4% company match**
  • Generous employee discount friends & family discount
  • Discount programs with partner organizations such as Kuhl
  • 60-day waiting period; then, eligible on 1st of following month
**6-month eligibility waiting period applies

To apply, please upload a resume and cover letter or email doug@newwestknifeworks.com.

Salary : $59,000 - $68,000

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