What are the responsibilities and job description for the Growth Marketing Manager position at New U Women’s Clinic & Aesthetics?
Growth Marketing Manager
New U Women’s Clinic & Aesthetics | Kennewick, WA
$100,000–$110,000 per year, DOE
Full-Time | Onsite |
About the Role
New U Women’s Clinic & Aesthetics is seeking an experienced Growth Marketing Manager to own one of the most important functions in our company: new-patient growth.
This is a senior, hands-on individual-contributor role for a marketer who knows how to turn strategy, advertising spend, offers, and data into qualified leads, booked appointments, new patients, and measurable revenue.
Your primary focus will be patient acquisition and performance marketing across Google Ads, Meta Ads, landing pages, CRM, SMS/email, promotions, reactivation, referral campaigns, events, and other growth channels.
This is not a content-production role. New U has a dedicated content creator who produces video and photo assets. You will help determine what creative is needed, why it is needed, and how it should be used to drive performance.
What You’ll Own
- Develop and execute New U’s new-patient acquisition strategy
- Personally manage and optimize Google Ads and Meta Ads
- Allocate marketing spend based on performance, CAC, conversion, ROAS, patient value, and business capacity
- Develop campaigns, audiences, offers, messaging, ad copy, landing pages, and calls to action
- Track performance across the full funnel: lead → book → show → new patient → revenue
- Identify funnel weaknesses and work with operations to improve conversion
- Build SMS, email, lead-nurture, reactivation, and referral campaigns
- Develop promotions, treatment launches, events, and local growth initiatives with measurable goals
- Direct acquisition-focused creative strategy and provide clear briefs to our content creator
- Continuously test new audiences, offers, creative, channels, and conversion strategies
- Maintain clear reporting on spend, leads, bookings, new-patient shows, CAC, conversion, and ROAS
- Use AI, automation, and modern marketing technology to improve performance and efficiency
How Success Will Be Measured
This role is accountable for profitable new-patient growth.
Success will be measured primarily by:
- Qualified new-patient growth
- Customer acquisition cost
- Lead-to-book and book-to-show conversion
- Marketing ROI and new-patient economics
- Performance of Google, Meta, CRM, and other acquisition channels
- Successful testing and scaling of new growth opportunities
Brand quality and strong creative matter, but this position is ultimately about producing measurable business growth.
What We’re Looking For
- Proven experience in growth marketing, performance marketing, digital acquisition, or lead generation
- Strong hands-on experience with Google Ads and Meta Ads
- Demonstrated success improving CAC, CPA/CPL, ROAS, conversion rates, or customer acquisition volume
- Strong understanding of marketing funnels, landing pages, conversion optimization, and attribution
- Experience with CRM, SMS, email marketing, lead nurturing, or customer reactivation
- Ability to interpret marketing data and confidently make budget and campaign decisions
- Strong copywriting, offer-development, and messaging instincts
- Comfortable taking ownership of measurable business outcomes
- Analytical, proactive, organized, and willing to test ideas quickly
- Comfortable using AI and modern marketing tools
4 years of relevant experience is preferred, but demonstrated results matter more than years of experience or a specific degree.
Experience in healthcare, aesthetics, wellness, medical weight loss, fitness, luxury services, DTC, or another high-value consumer or appointment-based business is a plus, but not required.
Compensation & Benefits
$100,000–$110,000 per year, depending on experience and demonstrated results
- New U Wellness Benefit: $10,000 in New U service credits in Year 1, $20,000 in Year 2, and $30,000 annually beginning Year 3, allowing you to personally experience the services and wellness offerings that define the New U lifestyle
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) matching
- Paid time off
- Employee discounts
- Professional development assistance
About New U
New U Women’s Clinic & Aesthetics provides a premium, personalized approach to women’s health, hormone management, medical weight loss, wellness, aesthetics, and advanced treatments.
Our mission is to help women feel heard, cared for, confident, healthy, and empowered.
For the right marketer, this is an opportunity to have meaningful ownership, direct access to leadership, strong resources, and a measurable impact on the growth of the company.
If you are a growth marketer who can demonstrate that you know how to acquire customers, improve performance, and turn marketing investment into measurable growth, we want to hear from you.
Job Type: Full-time
Pay: $100,000–$110,000 per year
Work Location: In person – Kennewick, WA
Pay: $100,000.00 - $110,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Paid time off
- Professional development assistance
- Referral program
- Retirement plan
- Vision insurance
Work Location: In person
Salary : $2,000 - $30,000