What are the responsibilities and job description for the Regional Account Executive position at New Tradition?
About New Tradition
Founded in 2010, New Tradition is a premium out-of-home media company, specializing in best-in-class assets that commands attention across the country. We help brands stay top-of-mind by targeting consumers while they are on the go, as well as in the vibrant areas where they live, work, and play.
New Tradition works with top brands and agencies, delivering game-changing campaigns across our premium large format displays and lifestyle center portfolios. Our iconic inventory includes the world-famous One Times Square and other marquee assets in Las Vegas, Chicago, New York, Los Angeles, Miami, Boston, Atlanta, Washington D.C., San Francisco, Seattle, Portland, Nashville, and Austin.
New Tradition is a portfolio company sponsored by Blackstone, the world’s largest alternative asset manager, with over $1 trillion in assets under management. Our partnership with Blackstone, with its extensive portfolio of real estate assets and network of portfolio companies, helps to fuel New Tradition’s continued growth and meaningfully enhances our network of real estate and advertising relationships.
Duties: As a Regional Account Executive, you will be responsible for generating sales for assets within the Las Vegas region, as well as driving experiential activations at BLVD and other premier destination assets You will carry a sales budget that ties back to your regional book of business and expected experiential and activation targets. You will be accountable for consistently meeting or exceeding that budget by developing new business through direct client outreach, prospecting, and relationship building, while also managing and growing existing client accounts.
Your responsibilities include understanding client advertising needs and positioning New Tradition assets as compelling and competitive solutions, developing and implementing strategies to sell long-term “perm” campaigns, seasonal/event-based campaigns, and experiential and brand activation opportunities. You will need to cultivate strong relationships with regional media agencies and direct clients. You will also be expected to educate clients on New Tradition’s digital and programmatic offerings as part of integrated solutions.
You will be responsible for driving experiential and high-impact brand activations at BLVD, our premier Las Vegas destination asset, and additional destination assets as assigned. This includes identifying brands and agencies seeking immersive, event-driven moments, packaging media with on-the-ground experiences, and collaborating cross-functionally to bring larger “big idea” concepts to life. You will be expected to sell beyond standard placements by positioning BLVD, and any other assigned destination assets, as a platform for cultural relevance, earned attention, and measurable brand impact.
In this role, you will draft proposals, reserve and contract media space, and oversee campaign execution in close collaboration with coordinators, marketing, and operations teams. You will be expected to maintain disciplined pipeline updates in Salesforce and stay informed about regional market trends and competitor activities in order to inform your selling approach.
Who You Are
- 2-5 years of sales experience, ideally within OOH, media, advertising, or technology.
- Proven ability to build lasting client relationships.
- Strong ability to deliver measurable business outcomes.
- Exceptional communication skills – written, verbal, and visual.
Location: This is a hybrid role working onsite two (2) days per week, with the expectation of standard office hours, client visits, and participation in events as needed. You will also be required to
- travel periodically to our New York headquarters for training and meetings, and to take on additional tasks assigned by the Chief Revenue Officer.
New Tradition is an equal opportunity employer. We are committed to fostering a diverse and inclusive workplace that reflects the values of equity and mutual respect. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, marital status, disability, veteran status, or any other characteristic protected by applicable law. We encourage individuals of all backgrounds to apply and are dedicated to providing an environment where all employees feel valued and supported.
New Tradition provides reasonable accommodations for individuals with disabilities in accordance with applicable law. If you need a reasonable accommodation during the application or interview process, please contact us at hr@newtradition.com.
New Tradition will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state, and local laws.
To all Recruitment Agencies: New Tradition does not accept agency and unsolicited resumes and is not responsible for any fees related to such agency or unsolicited resumes.