Platform Manager - Element 451

Salary: $48,000 - $52,000Job SummaryThe Platform Manager will serve as the platform subject matter expert and operational lead for the college's implementation, daily management, optimization, and support of the Element451 platform. This role will ensure that the platform is configured, maintained, and leveraged to its fullest capability - including admissions/recruitment workflows, marketing automation, student success engagement, data/insights, content management, troubleshooting, and internal user support. The manager will act as the point-person for platform health, performance, adoption, and continuous improvement.Nature of WorkSpecific areas of accountabilityPlatform Operations and TroubleshootingServe as the primary point of contact for all daily operations of the Element451 platform: monitor system health, data integrity, and integration with other systems.Troubleshoot and resolve user-reported issues in a timely and user-friendly manner.Monitor dashboards, alerts, logs and reports for abnormal patterns or performance bottlenecks; escalate to vendor or internal IT as required.Coordinate with IT/technical teams (internal or vendor) for upgrades, patches, configuration changes, new module rollouts, and data migrationsConfiguration, Content Creation and ManagementConfigure and maintain modules/functionalities in Element 451: application builder, landing pages, microsites, events, forms, surveys, workflows, automated communications (email/SMS), segmentation, and CRM data model.Create, edit, publish and manage content within the platform.Develop and manage automated workflows and segmentation logic within Element451.Oversee the quality and consistency of platform-presented content: ensure branding, messaging, accessibility, student-friendly language, and adherence wot institutional policies.Campaigns and CommunicationsFacilitate and coordinate communications between recruitment, admissions, marketing, and student success teams to plan and execute multi-channel campaigns using Element451's marketing automation tools.Partner with the Communication Department to develop an inventory of targeted messages for various scenarios; track and report on campaign effectiveness (engagement rates, conversion, funnel metrics) and recommend refinements to improve performance.Data, Insights and ReportingMaintain and monitor the central data hub within Element451 - ensuring data from multiple channels is captured, unified and accessible.Product dashboards and reports showing platform usage, application funnel, marketing engagement, student retention indicators, system health, and user adoption metrics.Partner with the Director of Institutional Effectiveness to interpret data, identify trends, anomalies and issues of significance to provide data driven actional insights.Lead platform-based initiatives for predictive modelling to support retention or yield goals.Internal User Support & TrainingServe as the primary platform liaison for internal stakeholders and provide day-to-day support and troubleshooting for platform users.Assess user needs, develop and deliver training materials, user guides, knowledge-based articles, and workshops for staff adoption of Element451 features.Promote best practices for use of the platform and monitor user adherence.Act as change-agent: identify opportunities for improved efficiency, advocate for platform updates or new modules, and coordinate vendor/partner relationships.Governance, Compliance & SecurityEnsure that platform configuration and usage align with institutional policies, FERPA and data privacy regulations; work closely with IT/security to ensure role-based permissions, SSO/MFA, audit logging and data retention protocols are correctly implemented.Maintain documentation of workflows, version control of configurations, change management logs and platform usage guidelines.Work in collaboration with the IT team to ensure alignment and compliance with the college's overarching technology strategy.Continuous Improvement & Strategic EnhancementMaintain deep knowledge of Element451's roadmap and new capabilities and identify opportunities for the institution to adopt or pilot advanced features.Conduct periodic reviews of platform adoptions, ROI, and recommend improvements or next phases.Collaborate with senior leadership to define strategy for how the platform supports institutional goals (enrollment growth, student retention, marketing efficiency) and ensure platform alignment.Distinguishing CharacteristicsProfessional DevelopmentCompliance training is to be completed routinely and timelyParticipate in additional professional development opportunities through Element451 and other professional organization affiliations.QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Skills/AbilitiesStrong technical understanding of data models, integrations, workflow automations, campaign management, and analytics/reporting.Demonstrated experience in content creation/management (landing pages, emails/SMS, microsites), marketing automation, and user-facing platform support.Excellent troubleshooting and problem-solving skills, comfortable diagnosing platform, data or workflow issues and working cross-functionally to resolve them.Strong communication skills: able to train non-technical staff, create documentations, present insights to leadership, liaise vendors.Data-driven mindset: comfortable working with dashboards, interpreting metrics, deriving insights and recommending improvements.Project-management skills: able to plan, coordinate and execute platform enhancements, upgrades, rollouts, training sessions and adoption campaigns.Knowledge of higher education admissions/enrollment marketing, student success processes, CRM best practices, and compliance (FERPA, data privacy).Familiarity with platform security, role-based access control, audit logging and cloud-based services (AWS preferred) is an asset.Adaptability and willingness to keep up with evolving platform features (AI-agents, next gen automation) and guide the institution accordingly.Strategic thinker who can align technology to institutional goals and articulate the "why" behind platform work.Strong service attitude: comfortable serving internal stakeholders, understanding their needs, translating platform solutions.An advocate for user experience and streamlined workflows; can simplify complexity for non-technical users.Self-motivated and organized: ability to work effectively under deadlines and prioritize daily operations (troubleshooting, user support) and longer-term strategic tasks.Collaborative and effective in cross-departmental settings (Admissions, Marketing, Student Success, IT) to drive platform adoption and integration.EducationBachelor's Degree - Information Systems, Marketing, Education Technology or related field. - RequiredMaster's Degree - Related field - PreferredExperienceIn additional to the knowledge/education, the following related work experience is typically required, for this position. An equivalent combination of education and recent, related experience may be acceptable.Work related experience - Demonstrated experience working with CRM, SaaS, or student-engagement platforms in higher education preferably with Element451 or similar - Required (2 years)ExpectationsEmployees are expected to adhere to the Mission, Values and Vision of the College. Each employee's position has attributes that contribute to the achievement of these goals.MissionNew River Community and Technical College provide accessible, affordable, quality education and workforce programs to meet the needs of the region it serves.ValuesShared values guide New River Community and Technical College in fulfilling its mission. These values influence thoughts, guide decisions, mold policies and determine courses of action. Our employees are expected to support and enact these values in our daily work.RESPECTRecognize and celebrate the unique contributions and perspectives of all individualsInvolve a diverse range of voices and perspectives in decision-making.Ensure everyone feels they are an integral part of the College.HONESTYCommunicate openly and truthfully.Take responsibility for one's actions.Provide accurate and transparent reporting of dataMake decisions based on ethical principles.EDUCATIONEncourage and support a culture of continuous learning.Facilitate the sharing of information.Offer access to a diverse range of educational resources.Encourage curiosity.regularly assess educational programs and supporting services.Cultivate a workforce of knowledgeable, competent, and skilled leaders.COMMUNITYActively engage with the local community.Partner with local businesses, organizations, and non-profits.Meet the educational needs and interests of the local community.Encourage and facilitate civic engagement among students, staff, faculty and administration.VISIONNew River Community and Technical College will improve students' lives and will enrich communities as an increasingly part of the educational and economic landscape of southern West Virginia.DisclaimerThis description does not state or imply that the duties listed are the only duties to be performed by the position incumbent. Justification for information provided in the job description may be requested. Employees are required for follow job-related instructions and perform other job-related activities assigned by their supervisor.All requirements are subject to possible modification to provide reasonable accommodation to individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk of the health and safety of themselves, students, other employees, or the public.

Salary : $40,000 - $100,000