What are the responsibilities and job description for the Digital Marketing Manager position at New Mom School?
Digital Marketing Manager, New Mom School
New Mom School is an emerging franchise brand with 23 locations (and growing) dedicated to supporting mothers post-baby. We're looking for a Digital Marketing Manager to own our digital media presence email, social, website, and content and drive results across our franchise system, balancing national brand strategy with local franchisee activation.
The ideal candidate has direct franchisor/franchisee marketing experience and knows how to build content and campaigns that work at scale while staying relevant locally. This role owns all website, social, and blog content, and upholds brand standards across national, local, and franchise development marketing. As a growing company, responsibilities may evolve; we're looking for someone flexible and eager to take on new challenges as the role and organization grow!
Key Responsibilities
Digital Media & Marketing Automation
- Own the HubSpot platform end-to-end: email builds, workflows, list segmentation, and reporting
- Design, build, and deploy marketing emails, including A/B and multivariate testing of subject lines, content, and CTAs
- Analyze campaign performance (open rates, CTR, conversions) and turn insights into optimization recommendations
- Manage relationships with designers, ad agencies, and other marketing vendors as needed to support campaign execution and performance
- Maintain data hygiene, automation workflows, and lead nurture sequences within HubSpot
Website, Social & Content Strategy
- Own all website content, ensuring accuracy, consistency, and adherence to brand standards across every page
- Serve as the organization's social media subject matter expert — understanding platform nuances, algorithm shifts, and best practices across channels (Facebook, Instagram, LinkedIn, TikTok, etc.)
- Build and manage the monthly social content calendar
- Monitor and report on social performance, translating metrics into actionable strategy
- Own the strategy, content, design, and distribution of the national newsletter and company blog
- Coordinate cross-functional input (leadership, ops, local markets) to keep content relevant and timely
- Track engagement and continuously refine format and content based on performance data
Franchise/Local Marketing Support
- Support franchisee marketing activation, including campaign rollouts, trainings, toolkits, and asset localization
- Provide performance reporting and benchmarking across the franchise network
- Support new franchisee grand opening and ramp-up marketing, including local launch campaigns and awareness-building strategies
- Ensure local and franchisee-facing content and campaigns uphold brand standards
Franchise Development (FranDev) Marketing Support
- Support FranDev advertising and email flows (including HubSpot nurture sequences) to drive qualified franchisee leads
- Report on FranDev campaign performance alongside the development team, and align messaging with brand standards
Creative & Presentation Support
- Update and maintain marketing decks, sales collateral, and campaign creative as needed, ensuring assets stay on-brand and current
- Partner with design resources (internal or agency) when new creative concepts or original design work are required
Qualifications
- 3–5 years of digital marketing experience, including experience within a franchise system (franchisor side strongly preferred)
- Hands-on expertise with HubSpot (or comparable marketing automation/CRM platform), Google Analytics, Canva, and WordPress
- Strong working knowledge of social media platforms, paid/organic strategy, and analytics tools; influencer marketing experience is a strong plus
- Experience building and managing content calendars across multiple markets or locations
- Excellent project management skills with the ability to juggle national strategy and local execution
- Working knowledge of SEO best practices for blog and website content
- Strong writing and editing skills for email, social, and newsletter content
- Comfortable presenting performance data and training non-marketing stakeholders (e.g., franchisees)
- Working proficiency in design/presentation tools (e.g., PowerPoint or Adobe Creative Suite) to update decks and creative assets
- Experience managing external agency or vendor relationships (e.g., design, advertising, or other marketing partners)
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
What’s in it for you?
- 401(K) Savings Plan
- Flexible vacation policy with no pre-set maximums on paid time off
DIVERSITY, EQUITY, AND INCLUSION STATEMENT
New Mom School is proud to be an equal opportunity employer. We believe that diverse perspectives, experiences, and ideas strengthen our organization, drive innovation, and help us better serve our customers and communities. We are committed to creating an inclusive workplace where all employees and applicants are treated with respect and provided equal employment opportunities. We do not discriminate on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, ancestry, age, marital status, disability, medical condition, genetic information, military or veteran status, political affiliation or activity, or any other characteristic protected by applicable federal, state, or local laws.
EEO STATEMENT
New Mom School is also committed to providing reasonable accommodations to qualified individuals with disabilities and disabled veterans throughout the application and employment process. If you require an accommodation to participate in the application or interview process, please contact us at hq@newmomschool.com
Compensation is based on factors such as skills, qualifications, experience, geographic location, and internal equity. The salary range listed in a job posting reflects base compensation only and does not include potential bonuses or other incentive compensation.
Compensation is based on factors such as skills, qualifications, experience, geographic location, and internal equity. The salary range listed in a job posting reflects base compensation only and does not include potential bonuses or other incentive compensation.
Salary : $85,000 - $115,000