What are the responsibilities and job description for the Director of Audience Revenue position at New England Newspapers Inc?
The Berkshire Eagle, an award-winning, locally owned newspaper serving Western Massachusetts and beyond, is seeking a Director of Audience Revenue & Technology to help drive the future of our reader revenue business.
This is a hands-on role. The right candidate won’t just set strategy; they’ll also dive into the systems, execute campaigns, and roll up their sleeves to deliver results. The Director will partner closely with our newsroom, creative, and sales teams to grow digital revenue, improve user experience, and ensure we’re leveraging the best tools available to serve our readers.
What you’ll do:
- Develop and execute strategies to grow consumer revenue across digital subscriptions, print subscriptions, store sales, and emerging products.
- Manage the consumer revenue department, including consumer sales, customer service and distribution.
- Oversee the technology platforms that support subscription and reader engagement, ensuring they are reliable, secure, and optimized.
- Lead data-driven decision-making by analyzing reader behavior and revenue performance.
- Work with cross-functional teams to improve user experience and streamline customer journeys.
- Identify and test new technologies, tools, and approaches to strengthen reader engagement and revenue.
- Build strong relationships across the organization, ensuring alignment between business strategy, technology, and journalism.
What we’re looking for:
- 5 years of experience in digital media, consumer revenue, product management, or technology leadership.
- Strong understanding of digital subscription models, audience engagement, marketing and the changing media landscape.
- Experience managing technology platforms related to paywalls, CRM, analytics, and content delivery.
- Data-driven thinker with the ability to translate insights into action.
- Collaborative leader who can work across departments and communicate effectively.
- Passion for local journalism and the mission of serving communities through trusted reporting.
Why join us:
- Be part of a locally owned, independent newspaper with a strong tradition of excellence.
- Help shape the future of digital growth at a time when local journalism matters more than ever.
- Join a passionate, dedicated team that believes in innovation while staying true to community roots.
- Competitive salary, benefits, and the opportunity to live and work in the beautiful Berkshires.
- Salary pay range $80,000 to $100,000 annually.
Salary : $80,000 - $100,000
