Marketing Director

We are seeking a dynamic and results-driven Marketing Director to join our team. In this role, you will be responsible for developing and executing innovative marketing strategies that enhance brand awareness and drive engagement. The ideal candidate will possess a strong understanding of various marketing channels, including digital marketing, content marketing, and social media. You will collaborate with cross-functional teams to ensure alignment with our overall business objectives.

• Associate’s degree in marketing or related field – Required
• Bachelor’s degree in marketing & PR or related field – Preferred
• Proven experience in marketing roles with a focus on digital marketing strategies.
• Proficiency in marketing automation tools and platforms.
• Strong knowledge of WordPress for website management and content updates.
• Familiarity with performance marketing techniques to drive measurable results.
• Experience in conducting research to support marketing initiatives.
• Solid understanding of SEO best practices and Google analytics for performance tracking.
• Demonstrated ability in product management or collaboration with product teams is a plus.
• Excellent communication skills with the ability to create engaging content tailored for diverse audiences.

Duties & Responsibilities:

• Develop and implement a strategic marketing plan and budget to achieve company objectives each year.

• Oversee marketing team members.

• Oversee community engagement efforts.

• Collaborate with the marketing team on all marketing campaigns and initiatives.

• Assist in managing the credit union website.

• Manage outside marketing vendors and third-party relationships.

• Conduct market research and surveys; analyze results to identify trends and opportunities for growth.

• Introduce new products and services to members and staff providing education as needed.

• Stay up to date with industry trends and best practices in marketing.

• Stay up to date on credit union regulations and internal credit union policies and procedures. Ensure compliance for all marketing programs.

• Manage internal and external communications including staff and member newsletters.

• Develop relationships with community leaders and organizations; participate in community activities to contribute to the image of the credit union.

• Track volunteer hours and credit union donations.

• Attend necessary meetings. Chair community service committee meetings.

• Create annual reports and help organize credit union’s annual membership meeting including coordination of HPH Community Service Award and mail ballot for board election.

• Create marketing reports and presentations for executive leaders and board members.

• Obtain bids, place orders and monitor the quality of printed marketing materials and deliveries.

• Maintain records of printed marketing materials, advertisements and master copies.

• Create and execute mass emails to credit union members.

• Develop and maintain staff and member newsletters

• Keep close relationships with school systems in our communities to maintain education on financial literacy and Credit Union offerings.

• Work with our digital marketing specialist to determine content, etc.

• Maintain phone system on hold recordings.

• Manage and maintain promotional booths & events that the Credit Union sponsors or participates in.

• Other duties as assigned by the President/CEO.