What are the responsibilities and job description for the Social Media Manager position at New American Funding?
Overview
Position: Social Media Manager
Location: This position is fully remote unless you live within 31 miles of NAF’s Tustin, Calif.-based headquarters.
Compensation: 80-90K, DOE
Position Summary:
New American Funding (NAF) is a nationwide mortgage lender committed to helping individuals and families achieve their homeownership goals. We are seeking an experienced and proactive Social Media Manager to lead and execute high-impact strategies across our social platforms. This role is ideal for a candidate with at least 4 years of in-house corporate social media experience, with proven results across all major platforms including Instagram, Facebook, LinkedIn, TikTok, Pinterest, and YouTube. You’ll report to the Sr. Content Marketing Manager and collaborate closely with our marketing, editorial, and content teams to grow brand awareness, drive engagement, and create a distinct voice for both our consumer-facing and internal/employer brand content. We’re looking for someone creative, strategic, organized, and highly collaborative, who can toggle between big-picture planning and daily execution with ease.
Responsibilities
- Collaborate on the management of the social media calendar in Asana across all active platforms.
- Create engaging posts and captions aligned with brand voice and goals.
- Manage scheduling and reporting in Sprout Social.
- Cross-post content effectively to expand reach and maintain consistency.
- Collaborate with internal teams to support campaigns, recruiting, culture, and new initiatives.
- Work with the design team to provide social-first creative direction.
- Create and edit short-form video content using CapCut, Canva, and Adobe tools (Premiere Pro/Photoshop/Illustrator a plus).
- Help script and appear in occasional consumer-facing videos.
- Monitor trends and platform updates to keep our strategy fresh.
- Track performance and provide monthly insights and recommendations.
Qualifications
Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Minimum 4 years of corporate social media experience, preferably in a B2C or B2B2C brand setting.
Proficiency with Sprout Social and/or similar scheduling tools.
Skilled in Canva, CapCut, and familiar with Adobe Creative Suite.
Strong understanding of platform-specific strategies for Instagram, LinkedIn, Facebook, TikTok, YouTube, and Pinterest.
Comfortable on camera and speaking with internal stakeholders.
Excellent copywriting skills for captions, video scripts, and internal messaging.
Highly organized with strong project management skills.
Team player with great communication skills and naturally works well across teams and functions.
Bonus: Knowledge of real estate, mortgage, or financial services industry
Why NAF
NAF believes in the value of every team member's contribution to our overall success. We understand that their potential should not be confined to the specific responsibilities outlined in their job description. While this description serves to outline primary duties, qualifications, and job scope, it does not restrict employees or the organization to solely the tasks mentioned. At NAF, we are currently experiencing an exciting period filled with numerous opportunities on the horizon. We encourage each team member to offer their services wherever and whenever needed, ensuring the success of our endeavors, and fostering individual career growth
Work Authorization: Must be able to verify identity and employment eligibility to work in the U.S.
Other Duties: This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional related duties as assigned in order to meet the needs of the organization.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to lift up to ten pounds. Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a keyboard; and to verbally communicate to exchange information. VISION: See in the normal visual range with or without correction. HEARING: Hear in the normal audio range with or without correction.
[EOE/M/F/D/V. Drug-free workplace.]
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