What are the responsibilities and job description for the Growth Marketing Lead position at Neurable?
Growth Marketing Lead
Mid-Senior Level | 5 Years | Boston, MA | In-Office | Full-Time
Company: Neurable
About Neurable
Neurable is building neurotechnology that makes brain data useful in everyday life. Our software and hardware platform enables EEG-based devices to work beyond controlled lab environments, opening the door to new ways of understanding focus, fatigue, cognitive performance, wellbeing, and human-computer interaction.
We are a small, ambitious team working across neuroscience, hardware, software, AI, product, and design. We are growing quickly, and we are looking for people who want to help shape both the technology and the company as we scale.
We’re looking for someone who can help more people discover what we’re building and feel excited to be part of it.
About the Role
We’re hiring a Growth Marketing Lead to drive momentum across our brand and product launches. This is a role with real ownership: you’ll shape campaigns, contribute to brand and messaging, and find creative ways to put Neurable in front of the right people. You’ll be working on brand and growth, and we expect you to care about both.
The right person here is equal parts strategist and executor, someone who can run a campaign end-to-end, craft copy that doesn’t sound generic, and know when content isn’t fit to ship.
What You’ll Do
Own and execute growth campaigns across paid, organic, lifecycle, and partnership channels. You’ll set goals, run experiments, source opportunities. Expect to be hands-on with the work.
Contribute meaningfully to our brand, visual identity, voice, messaging, and the smaller details that make a brand feel coherent. You’ll work closely with design, product, and leadership to make sure our marketing faithfully reflects our values, and you’ll push back when something feels off-brand or generic.
Generate excitement and momentum proactively. That means dreaming up campaigns nobody else thought of, finding cultural moments to plug into, building community around our products, and turning customers and early users into people who genuinely want to tell others about us.
You’ll use AI tools thoughtfully across your workflow, for research, copy iteration, creative exploration, audience insight, and analysis, while maintaining a keen eye for when AI helps and when it makes the work worse. We expect you to be fluent with these tools and discerning about their output.
What We’re Looking For
- 5–7 years of marketing experience, ideally with time at a consumer product company, hardware startup, or brand-led company where craft matters.
- A hunger to make something special. This an opportunity for category defining products, partnerships, and more. Show us why you’re the right person for this.
- You can point to specific work - campaigns you ran, content you made, launches you led, and you can explain what worked and what didn’t, and what you’d do differently. We care more about the quality and clarity of that body of work than the size of the companies on your resume.
- You can tell good design from bad, good copy from bad, and you have opinions about why. You’re drawn to brands that feel made by humans with a point of view, and you can name a few of them and articulate what makes them work. When you produce or commission creative work, the result reflects that sensibility.
- Someone hands-on. You can write a landing page, brief a designer, build a launch plan, set up an ad campaign, draft a partnership pitch, and read an analytics dashboard. You don’t need to be elite at all of these, but you should be capable across them and excellent at a few.
- A driving curiosity. You think about AI tools, and discern nuances between them. You’ve experimented with what’s available, you know where AI accelerates your work and where it flattens it, and you have a clear personal philosophy about how to use these tools well.
- You've read this closely, thank you - show us uniquely what you see about our strategy that you can improve? What are we missing? What would you like to do? Do what you can to let us know these answers outside of the standard hiring process.
- Proactivity. You don’t wait for direction to start generating ideas, and you don’t need permission to chase something interesting. You’re comfortable in an early-stage environment where the playbook is still being written, and you bring energy and momentum rather than waiting for it to appear.
- A team player that prioritizes clear communication with strong instincts for when to involve others and when to just go make something. You’re energized by working in person with a small team.
Nice to Have
- Experience marketing hardware products, wearables, or other categories where the technology is part of the story
- Background in community building, creator partnerships, or organic social
- A point of view about emerging brands in health, wellness, or consumer tech that you can articulate
- Experience writing publicly - newsletters, essays, social content
Logistics
- Full-time role based in Boston, MA
- Strong pay & equity compensation package
- In-office position
- Premium healthcare coverage
- Authorized to work in the United States
- No visa sponsorship available for this role, if applicable
- Portfolio required