What are the responsibilities and job description for the Measurement Partner - Germany position at Netflix?
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
At Netflix, we want to entertain the world and are constantly innovating how entertainment is imagined, created, and delivered to a global audience. We currently stream content in more than 30 languages in 190 countries, topping over 230 million paid subscribers.
We have launched a new ad-supported tier to give our members more choice in how they consume their content. This tier allows us to attract new members while also creating a compelling path for advertisers to reach deeply immersed and hard-to-reach audiences.
Our Team
The core Netflix Ads team is charged with building a new, best-in-class ads organization to establish Netflix as the go-to platform for advertiser partners. The Netflix Ads measurement team is tasked with building industry-leading research for advertisers in support of our broader advertising sales efforts. This role is specifically for Germany.
Netflix Ads Germany has seen amazing growth since launching, and there has never been a more exciting time to get involved.
Summary
Netflix’s Ads Germany Measurement team is looking for a new Measurement Partner to join the team. The successful candidate will work cross-functionally with sales, marketing, consumer insights, data science, and our vendor partners. If you are someone who is a self-starter, love the details, and thrive in a collaborative environment, Netflix may be the place for you. For an insider's look at Netflix’s culture, make sure to read Seeking Excellence.
Key Responsibilities
Partner with the Advertising Sales team and respond to day-to-day measurement requests.
Produce research and insights that tell Netflix’s Ads story to the marketplace and advertiser clients in areas such as audience insights, reach and frequency, attention, and campaign measurement.
Use proprietary and syndicated tools to create regular reporting for stakeholders (both internal and external) on the Netflix Ads audience in comparison to competitors
Be a Video champion. Understand and promote the benefits of Video, TV and Big Screen advertising and the Netflix Ads Audience.
Manage the day-to-day effectiveness study process with third-party vendors from end to end, e.g., sales requests, vendor intake, survey drafting, analysis, and report creation. Present findings to agency and advertiser representatives where appropriate and in partnership with the team lead.
Support other team members with advertiser and category-specific learning agendas & playbooks for Netflix.
General team project management. Project-manage the DE measurement teams' output to ensure all projects are delivered on time and to a high standard. Build and champion processes to promote highly efficient working methods across the team.
General team admin, including vendor onboarding and vendor management tasks.
Work with measurement colleagues on regional or global projects where needed.
Experience & Skills
3 Years experience in media research and/or media planning at Streaming, TV, media agencies, or digital media companies.
Strong understanding of methodology, data, insights and systems from syndicated research providers (e.g. AGF, GWI, Nielsen, GfK, YouGov…), as well as direct digital technology and analytics.
Experienced in effectiveness measurements (1P and 3P) such as Brand lift, Matched-Market testing, A/B testing, Marketing Mix Models and bespoke campaign effectiveness studies. Including questionnaire scripting.
TV, digital and media planning experience is preferred.
Analytical skills in post-campaign analysis (R&F).
Experience in mid- and lower-funnel measurement, conversion, attribution and sales lift.
Knowledge of the advertising landscape across all kinds of media channels and methods of buying. Ideally, with experience in Digital, Video and/or TV.
Self-starter with expertise in managing projects independently with a high attention to detail.
Highly organised and experienced in building and following processes to make working methods more efficient.
Flexible and open-minded: able to thrive in a startup environment with ambiguity.
Builds strong relationships with clients and colleagues; values diverse perspectives for better decision-making.
Highly curious, always looking for the meaning behind data.
Excellent writing and presentation-building skills.
Proficient in English and German.
Please submit applications in English.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
