What are the responsibilities and job description for the Manager, Marketing Planning - UCAN position at Netflix?
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
Overview:
The UCAN Marketing Planning Manager is a global strategic marketing partner responsible for ensuring that every live event, series, and film campaign originating from the United States is developed to resonate with our audiences around the world. To achieve this, the Manager is responsible for advising on campaign and regional planning strategy and development and driving global cross functional team alignment.
The ideal candidate is well versed in integrated and international marketing as they will be a seasoned thought partner for Global Marketing teams (US, Europe, Middle East, Africa, Latin America, Asia). This person embodies our Netflix values, is a natural collaborator and creative problem-solver, is an excellent communicator, thrives in navigating ambiguity, is proactively organized, and strives to drive simplicity, agility, organizational health, and innovation.
Key Responsibilities:
Strategic Partnership
Contribute to the strategic development and regional campaign management of series, film, and LIVE event campaigns from upstream development to campaign rollout to ensure global resonance and impact outside of the home territory.
Drive early strategy and creative alignment with US teams for campaigns that originate outside of the US for campaign cohesion.
Partner with cross-functional teams (Creative and Regional Marketing, Publicity, Operations, Social, Consumer Products & Experiences, Games, Marketing Partnerships, Brand, Franchise Planning Content, Product Marketing) to define the campaign strategy and roadmap e.g. via review of culturally applicable positioning, early brief and timeline development, initial IP strategy and brand guides for franchises.
Build strong working relationships with key internal Marcomms partners and external stakeholders/creators.
Understand our global business and regional and cultural nuances that inform our strategies and campaigns.
Global Campaign Development
Manage global kickoffs and regional taskforces to advise and align cross-functional teams on campaign strategy and considerations as they build their respective tactics.
Lead global brainstorms and identify creatively excellent ideas and unique media tactics that can scale across markets and generate conversation/earned media.
Collaborate on the development of creative concept toolkits for cross functional teams to leverage for campaign cohesion.
Advise and provide updates, guardrails, and plan feedback to Regional Marketing and Partnership teams for global connectivity and local resonance.
Regional Marketing Context Hub
Key point of contact on global slate context as teams plan regional initiatives.
Provide global insights and perspective to US cross-functional teams e.g. cultural trends, regional learnings.
At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location. The overall market range for roles in this area of Netflix is typically $150,000 - $260,000.
This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
Salary : $150,000 - $260,000