Director, Program Management (Marketing Operations)

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Opportunity
We are looking for a passionate leader to join the Marketing Operations & Production leadership team as the new Director, Marketing Program Management. This leader is responsible for managing a portfolio of Marketing technology and innovation programs across the broader Marketing organization. In this highly collaborative role, you will lead a team of Program Managers and drive the broad alignment, prioritization, and resource planning for all marketing technology and workflow transformation projects. This role ensures organizational-wide systems and processes are streamlined for efficiency and scale, leading global change management initiatives, executive-level communication, and serving as a key thought partner to global and regional Marketing leadership.

The Role
Reporting to the Senior Director, Marketing Operations & Production - UCAN, you will be responsible for leading and developing the Program Management team that drives technology solutions across the broader Marketing organization. The team has a global remit, managing a portfolio of Marketing technology solutions (1st & 3rd party) across multiple domains, from campaign planning to AV & Artwork fulfillment, data foundations as well as our AI/GenAI roadmap. You will be responsible for driving MarTech adoption and process standardization at scale, expanding existing capabilities, leading operational innovation, and managing a high-performance team.

The ideal candidate is as comfortable navigating technical conversations about MarTech architecture and data pipelines as you are explaining workflow implications and working through solutions with Product and Marketing partners. You are an inspiring and inclusive leader, with experience developing and coaching teams towards shared common goals. You are adept at leading through influence and exercise good judgment, especially in the face of ambiguity, providing context, not control. You are nimble and thrive in a fast-paced environment that requires you to bridge competing priorities among stakeholders and simplify complexity. If you are someone who has a passion for both art (creativity/brand) and science (technology/data), who thrives in creating and championing operational workflows backed by data - then this is the role for you!

Key Responsibilities

• Team Leadership.  Empower, support, and cultivate a team of mid-to-senior level Program Managers. A natural team leader with a proven track record of articulating team purpose and priorities, and rallying teams around these. 

• Functional Expert. Lead overall technology roadmap planning and prioritization on behalf of Marketing. Proactively identify opportunities to improve operational infrastructure and leverage new technologies in the day-to-day. 

• Operational Strategist.  You set the strategic vision for the entire Program Management portfolio, ensuring alignment across our broader Marketing business goals and initiatives. You anticipate potential collisions, sequence work, and simplify complex business challenges to focus the team on high-impact outcomes. You routinely distill complex discussions into clear, actionable decisions to enable teams to move quickly & confidently.

• Data Fluency. You champion the strategic vision for data governance and the overall reporting infrastructure required to deliver reliable, actionable marketing insights. You ensure solutions are scalable and integrated into the long-term data pipeline, and you champion the successful maintenance and use of performance measurement tools

• Culture Building. Be a strong culture role model, leading by example in alignment with our principles of Inclusion, Selflessness, Informed Captaincy and Context, Not Control, giving individual collaborators space and support to thrive at Netflix

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Experience & Skills

• 15 years of experience in Marketing or Entertainment technology or related experience.

• Proven experience building and leading mid to large diverse teams: hiring, developing and managing high performers.

• Experience working with Product Manager & Engineering teams to build and implement tooling solutions

• Excellent business communications and presentation skills, interpersonal and partnership skills at all levels of the organization, including working with executives

• Proven track record of managing and delivering successful enterprise-wide, business, and multi-disciplinary change initiatives (with a focus within a Marketing/Entertainment organization) 

• Advanced knowledge of both program/project management and change management

• Exceptional problem-solving and analytical skills with the ability to dissect complex issues and recommend solutions

• Versatile and driven team player with the ability to build relationships and community with colleagues and cross-functional partners

• Significant experience working in a global and matrixed organization, with insight and sensitivity to cultural influences

• Excellent influencing skills with an ability to build consensus, facilitate change, and communicate at all levels of the organization

• Familiarity with Marketing campaign workflows, including creative development, asset production, asset storage and distribution

• Experience defining and supporting data governance, with a focus on the technological infrastructure required to provide reliable and actionable data.

• Thrive in a fast-paced environment, possess a high level of intellectual curiosity, and are a natural team leader with an entrepreneurial mindset, drive to succeed and always up for a challenge.

At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location. 

The overall market range for roles in this area of Netflix is typically $350,000-$550,000.

This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment.  Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Salary : $350,000 - $550,000