What are the responsibilities and job description for the B2B Marketing Automation Specialist position at neteffects?
Direct Hire
Hybrid On-Site (4 days/week in office)
Marketing Automation and CRM professional
This is a B2B Email Marketing Automation and Strategist position
You will own the full lifecycle marketing engine working with Marketing email and CRM
Working with segmentation, personalization, and automation strategy across the funnel, while partnering closely with sales and marketing leadership.
Responsibilities:
- Full ownership of lifecycle journeys
- Wlll be working with CRM and marketing automation (MS Dynamics is a plus, but not required)
- Will need to have experience with segmentation, lead scoring, and workflow automation
- Direct impact on pipeline, retention, and revenue performance
- Highly collaborative, cross-functional environment
- They’re looking for someone who:
- Strong experience in B2B marketing automation and strategy
- Leverage data to drive engagement
- Background working together with sales and CRM teams to align marketing efforts
Email Strategy/Automation
- This position is focusing on B2B email marketing and lead generation.
- Will creat automation for markets with different sales cycles
- Maintains baseline programs: monthly newsletters , prospect emails, and segmented sends; email currently contributes minimally to new-prospect acquisition and funnel progression.
- Work with data and Split testing to effectively create subject lines and email calendars,
- Will collaborate with cross functional teams to convert email into a revenue driver .