What are the responsibilities and job description for the Director of Product Marketing position at Netcraft?
About Netcraft
Netcraft is the global leader in cybercrime detection and disruption. We're a trusted partner for three of the four largest companies in the world and many large governments. We've blocked almost 200 million cyber-attacks to date, and we take down around 33% of the world's phishing attacks.
Our purpose and passion are focused on just one thing: protecting the world from cybercrime.
That passion shapes how we work, too. We're proud of our talented team and the value each person brings, and we've built a workplace where people feel supported and inspired. From strong benefits and wellness programs to meaningful collaboration and team connection.
The Role
We're looking for an experienced Director of Product Marketing to shape and lead our go-to-market strategy across a fast-paced cybersecurity landscape. This is a senior role reporting directly to the VP of Marketing, with close collaboration across the Product, Commercial, and Marketing teams. You'll play a key role in defining how we position our products, enable our teams, and differentiate Netcraft in the market.
This is what you'll be doing, day to day:
This is deeply important to us. Through our ally network, we support under-represented groups and maintain a working environment free from bias, harassment, or discrimination. We encourage candidates from all backgrounds to apply.
We're also happy to make adjustments to the hiring process to ensure every candidate can participate fully.
Please note: Netcraft does not accept unsolicited approaches from external recruiters.
Netcraft is the global leader in cybercrime detection and disruption. We're a trusted partner for three of the four largest companies in the world and many large governments. We've blocked almost 200 million cyber-attacks to date, and we take down around 33% of the world's phishing attacks.
Our purpose and passion are focused on just one thing: protecting the world from cybercrime.
That passion shapes how we work, too. We're proud of our talented team and the value each person brings, and we've built a workplace where people feel supported and inspired. From strong benefits and wellness programs to meaningful collaboration and team connection.
The Role
We're looking for an experienced Director of Product Marketing to shape and lead our go-to-market strategy across a fast-paced cybersecurity landscape. This is a senior role reporting directly to the VP of Marketing, with close collaboration across the Product, Commercial, and Marketing teams. You'll play a key role in defining how we position our products, enable our teams, and differentiate Netcraft in the market.
This is what you'll be doing, day to day:
- Define and refine product positioning and messaging that resonates with customers, prospects, analysts, and partners.
- Lead the development of go-to-market strategies for new product launches, communicating the product roadmap, and new feature releases.
- Partner with Product Management to translate technical capabilities into clear customer benefits and market value.
- Build impactful sales enablement programs, including playbooks, in-depth market intelligence, and training materials.
- Collaborate with Demand Generation and Field Marketing to create targeted campaigns that drive awareness and pipeline.
- Partner with Brand Marketing to grow the Netcraft footprint globally with key audiences and ICPs
- Create and own Channel Marketing programs, and a structure to drive growth with new and existing partners
- Support analyst relations and help shape Netcraft's voice in the broader cybersecurity ecosystem.
- Use data and develop commercial insights to align Netcraft products and solutions with emerging threats, client challenges, and business objectives of prospects and customers
- Own Netcraft's 'voice of the customer' programs, including the Client Advisory Board, development of client case studies, product insights, and client reviews programs.
- 8 years of experience in product marketing within cybersecurity, SaaS, or enterprise technology
- A proven ability to build and lead strategic go-to-market teams and initiatives that drive a measurable impact
- Strong understanding of cybersecurity trends, buyer personas, and competitive dynamics
- Excellent communication skills with the ability to craft compelling value propositions for both technical and business audiences
- Experience working cross-functionally with Product, Sales, and Marketing teams to deliver results
- Skilled at presenting to and influencing senior stakeholders internally and externally
- Strong analytical mindset, with the ability to use data to inform decisions and measure success
- 33 days vacation - includes national holidays which can be worked if you prefer
- Enhanced Sick Pay from day 1, rising to 12 weeks full pay after 6 months
- 401(k) Safe Harbor Plan with employer match
- Comprehensive private health cover, including medical, dental, vision and life insurance
- Generous enhanced Parental leave and pay entitlements
- Equity tracking scheme (eligibility criteria apply) - allowing you share in Netcraft's long term success
- Two paid Learning & Development days per year plus access to learning resources such as Udemy and Coursera to support your career
- Two Volunteering Days per year, to allow you to contribute to your wider community or charity
- Meals, snacks, and drinks provided in the office
- Employee Referral Bonus scheme
- Hybrid and flexible working options
- Spot reward bonus scheme to reward truly outstanding contributions
This is deeply important to us. Through our ally network, we support under-represented groups and maintain a working environment free from bias, harassment, or discrimination. We encourage candidates from all backgrounds to apply.
We're also happy to make adjustments to the hiring process to ensure every candidate can participate fully.
Please note: Netcraft does not accept unsolicited approaches from external recruiters.