What are the responsibilities and job description for the Marketing Analyst position at NET HEALTH SHOPS LLC?
Marketing Analyst
Job Type: Full-Time, Non-exempt
Pay: Hourly, Biweekly
Schedule: Monday through Friday 8 AM to 4:30 PM with a half-hour lunch or 5 PM with an hour lunch. This position requires 40 hours a week depending on workload.
Company: Net Health Shops LLC/Sunnydaze Decor is an Eau Claire based eCommerce(internet) company. We have been an importer and a multi-channel eCommerce marketer of indoor and outdoor home décor since 2006. Our growth comes from the relentless focus on product innovation, flexibility, and work ethic. Our company culture and positive morale make Net Health Shops an outstanding company to work for. If you are a highly motivated, dependable team player apply today!
Key Responsibilities:
- Analyze market trends, customer behavior, and competitor data to provide actionable insights for marketing strategies.
- Evaluate Ad Campaign Performance: Continuously monitor and analyze advertising campaigns through Power BI, Amazon Analytics, and AI platforms to ensure they meet key performance indicators, maximize return on ad spend, and guarantee optimal profitability.
- Conducting keyword research for new products to identify relevant terms and phrases for use in search engine marketing campaigns and product listings. Update the content management system accordingly to push data in the appropriate areas according to the research.
- Develop and maintain marketing performance dashboards, ensuring data is accurate and up to date.
- Develop and implement effective PPC campaigns focused on promoting products. Employ keyword research tools, competitor analysis, historical data, and product knowledge to create optimized advertisements that yield impactful results.
- Campaign Optimization: Utilize various tools such as Xmars, Helium 10, Power BI, and Amazon to adjust targeting parameters, ad creative, bidding strategies, and budget allocations to maximize profitability.
- Assist in the development of marketing strategies by providing data-driven insights into customer preferences and market demands.
- Use marketing analytics tools (e.g., Google Analytics, Data Dive, Power BI, AI Tools) to gather and analyze data.
- Create reports and presentations to communicate findings to management and key stakeholders.
- Collaborate with product, sales, and content teams to align marketing efforts with overall business goals.
- Stay updated on industry trends, emerging marketing technologies, and best practices.
Required Qualifications:
- Bachelor’s degree in Marketing, Business, Statistics, or a related field.
- 2 years of experience in marketing analysis, data analysis, or a related role. AI knowledge a plus.
- Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights.
- Proficiency with analytics tools and software (Excel, Power BI, AI tools etc.).
- Experience in data visualization and reporting tools.
- Strong attention to detail, organizational skills, and ability to manage multiple projects.
- Excellent communication skills, both written and verbal, for reporting findings to non-technical stakeholders.
Preferred Qualifications:
- Experience with marketing automation platforms
- Knowledge of SEO, SEM, social media analytics, and email marketing analytics.
- Certification in data analytics, digital marketing, AI certifications or a related field.
Benefits:
- Health, Dental, and Vision Insurance
- Employer-paid Life and Short-Term Disability Insurance
- HSA, FSA, and Dependent Flex Spending Account
- Accident and Critical Illness Insurance
- 401K plan with generous employer contributions
- Paid Time Off (PTO)
- Employee Discount
- Company events and activities
- Company bonus program based on profits