What are the responsibilities and job description for the Senior Specialist Shopper Marketing position at Nestlé?
Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
Position Summary
The Shopper Marketing Sr Specialist is responsible for building and executing end-to-end strategic marketing plans on behalf of Nestle’s Frozen brands at opportunity regional accounts. This role ensures true omnichannel branded experiences (online and in store) engage shoppers, excite merchants, and build our frozen brands. Accountable for delivering measurable business outcomes across awareness, consideration, and conversion KPIs to shape our category leadership. Key partner to sales Customer Account Managers, Media Knowledge Center, Brand Marketing, and Revenue Growth Management teams. This role reports into the Sr. Manager Shopper Marketing, Frozen Division who will oversee their strategic plans and help sharpen their campaign activations by customer.
Key Responsibilities
Strategic Annual Planning & In-store and On-line Execution
Bonus Eligibility: Yes
The pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.
Job Requisition: 420612
#Salaried
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
Position Summary
The Shopper Marketing Sr Specialist is responsible for building and executing end-to-end strategic marketing plans on behalf of Nestle’s Frozen brands at opportunity regional accounts. This role ensures true omnichannel branded experiences (online and in store) engage shoppers, excite merchants, and build our frozen brands. Accountable for delivering measurable business outcomes across awareness, consideration, and conversion KPIs to shape our category leadership. Key partner to sales Customer Account Managers, Media Knowledge Center, Brand Marketing, and Revenue Growth Management teams. This role reports into the Sr. Manager Shopper Marketing, Frozen Division who will oversee their strategic plans and help sharpen their campaign activations by customer.
Key Responsibilities
Strategic Annual Planning & In-store and On-line Execution
- Supports annual plan development and owns execution of shopper marketing plans for assigned regional retailers, using shopper and retailer insights to reach shoppers across key touchpoints in their shopping journey.
- Coordinates day-to-day agency and vendor workstreams, providing clear briefs, feedback, timelines, and adherence to brand standards to deliver strong campaign execution.
- Builds integrated physical and digital campaign recommendations that ladder to brand objectives and retailer opportunities.
- Tracks campaign performance and summarizes results and learnings for manager and cross-functional review.
- Maintains productive working relationships with agency partners to support campaign execution, optimization, and understanding of evolving retail media capabilities.
- Develops compelling selling tools and presentation materials that help Sales partners win distribution, display, merchandising, and unlock incremental investment opportunities.
- Supports annual budget development by translating brand priorities, growth goals, shopper insights, and retailer opportunities into recommended investment plans.
- Helps ensure investment recommendations are disciplined, objective-based, and informed by performance expectations and available ROI indicators.
- Manages day-to-day budget tracking, forecasting inputs, invoice processing, and reconciliation for working and non-working dollars in partnership with manager, Finance, and agency partners.
- Understands investment changes and helps communicate budget implications, trade-offs, and timing considerations to support informed decision-making.
- Reconciles forecasted expenses with invoice actuals and agency scopes to support accuracy, compliance, and financial accountability.
- Develops retail digital media recommendations in partnership with direct manager through on-site, off-site, audience targeting, and commerce media best practices.
- Applies keyword, sponsored product, bidding, dayparting, and digital shelf fundamentals to support always-on plans and key drive-time flights that help improve share of search and household penetration.
- Partners with search, media, cross-functional stakeholders, and agencies to support annual planning, monitor performance, recommend optimizations, and help drive e-commerce growth and positive ROI.
- Builds credibility through shopper marketing knowledge and uses influence, curiosity, and clear communication to move work forward in a large, matrixed organization.
- Develops strong, partnership-oriented ways of working with agencies, Brand, Sales, Media, Insights, Finance, and fellow Shopper Marketers to collaborate effectively and promote knowledge sharing.
- Prepares and presents clear, business-focused updates and recommendations for key forums such as Joint Business Planning, retailer line reviews, retailer sales meetings, incremental investment requests, and annual brand planning
- Bachelor’s degree required, MBA preferred.
- 2 years minimum experience in Shopper / Customer / Omni / Brand Marketing, preferably within a CPG organization.
- Strong financial acumen and exposure to budgeting systems and reporting tools.
- Proven ability to function effectively within large teams and complex, matrixed organizations.
- Strong attention to detail, bias to action, and follow through.
- Ability to partner with direct manager to review approach, secure buy-in, and proactively elevate risks and considerations.
- Communication: Shares work with manager for alignment and builds, seeks solutions, proactively informs and follows up.
- Collaboration: Positive, all-in attitude and bias to collaborative action.
- Financial and Analytical Rigor: Strong measurement and budgeting skills.
- Agency Partnership: Skilled in productively managing external agency partners with empathy and accountability.
- Innovation: Identifies new opportunities to amplify brand consideration, win share, and improve established processes.
Bonus Eligibility: Yes
The pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.
Job Requisition: 420612
#Salaried
Salary : $87,337 - $131,548