Senior Manager Brand Marketing - Gerber

Foods you love. Brands you trust. And a career that empowers you to grow.

At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

This position is not eligible for Visa Sponsorship.

Position Summary

As a Brand Experience and Development Senior Manager, you are responsible for developing near‑term strategy (up to 18 months) and executing annual commercialization plans to deliver profitable growth and key operational results for Gerber. In this role, you leverage actionable insights to drive end‑to‑end optimization, identify and lead innovation, manage brand communications, and unlock consumer and customer value. You will collaborate closely with cross‑functional partners including Sales, Operations, and Finance to ensure strong execution of annual business plans.

Key Responsibilities

Consumer & Customer Intimacy

• Develop a deep understanding of consumer demographics, psychographics, occasions, path to purchase, and behavioral drivers through data and research
• Identify, validate, and develop consumer insights and universal truths to drive relevant communications
• Analyze data and synthesize insights to optimize plans and commercial investment decisions
• Leverage data and trends to drive marketing innovation, brand building (communications), and retail programs
  
  

Business Planning

• Own the P&L to ensure delivery of revenue, profit, market share, and brand health KPIs
• Lead the monthly operating process, including forecasting, to manage demand fluctuations and supply challenges
• Track sales, consumption, and consumer trends to identify gaps and opportunities
• Project end‑to‑end business plan impact and prepare cross‑functional teams for execution (procurement, supply, etc.)
• Manage the brand’s consumer marketing budget with a disciplined investment approach
• Lead strategic revenue management initiatives including pricing, promotion, and price pack architecture (PPA)
• Contribute to manufacturing, distribution, sourcing, and procurement strategies
• Develop data‑driven category, portfolio, and brand strategies that inspire internal teams and customers
• Explore and incorporate new approaches to brand innovation, including licensing and strategic partnerships
  
  

Brand And Product Experience

• Partner with internal teams and external creative and media agencies to build awareness, penetration, and purchase frequency
• Define optimal engagement strategies and campaign structures to reach consumers effectively
• Ensure brand identity, essence, and activations remain culturally relevant across all touchpoints
• Activate the brand’s nutrition, health, and wellness proposition in consumer communications
• Drive efficient demand generation through disciplined budget management
• Support packaging changes related to product, graphic, or formula updates
• Support innovation and renovation pipeline development using consumer, shopper, and marketplace data
• Lead innovation projects aligned with the brand’s innovation strategy in collaboration with cross‑functional and external partners
  
  

Commercial Excellence

• Partner with Sales and customers to execute strategy and win in an omni‑channel environment
• Analyze promotional programs and recommend improvements to maximize effectiveness and efficiency
• Translate the three‑year strategic plan into annual commercial plans across retailer channels
• Lead development and execution of annual marketing plans across product, price, place, and promotion
• Lead the Integrated Commercial Planning (ICP) process to deliver annual brand plans aligned to long‑term strategy
  
  

Talent Management

• Lead, motivate, and inspire direct reports and cross‑functional teams to exceed performance targets
• Communicate expectations clearly and provide ongoing feedback through robust performance management
• Coach and develop team members through tailored development plans
• Support talent recruitment and selection while promoting workforce diversity
• Foster a culture of collaboration and best‑practice sharing
  
  

Key Activities & Experience

• Product brand and marketing communications strategy
• Media strategy
• Monthly business planning (MBP) and quarterly business reviews (QBR)
• Consumer pricing and strategic revenue management
• Consumer marketing operations and execution
• Insights and analytics
• eCommerce
• Agency management
• Supply and materials trade‑off management
• Customer meetings
  
  

Development Areas

• Category, brand, and consumer strategy
• Brand identity and product proposition
• Long‑term strategy and portfolio optimization
• Product innovation and renovation
• Channel and trade strategy
• Sustainability and new business models
• Nutrition, insights, analytics, and product quality
• Packaging and design strategy
• Operations, procurement, and sourcing strategy
• Upfront storytelling and collaboration with Sales teams
  
  

Qualifications

• Bachelor’s degree (BA/BS) in Marketing or related business field, or equivalent experience
• MBA preferred
• Strong budget management and financial acumen
• Excellent negotiation, relationship‑building, and communication skills
• Strong research, strategic analysis, and problem‑solving capabilities
• Ability to work independently, manage multiple priorities, and meet deadlines
• Proficiency in Microsoft Office applications
  
  

Critical Experience

• Minimum 5 years of experience in marketing or brand management
• Proven ability to lead and influence cross‑functional teams and agency partners
• Experience leading marketing communications projects, including digital and media strategies
• Strong experience leveraging data, research, and trends to understand consumer behavior (IRI or Nielsen experience strongly preferred)
• Demonstrated analytical thinking and ability to develop creative solutions to complex, ambiguous challenges
  
  

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.

Job Requisition: 392986

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