Digital Marketing Specialist

About the Role

We are looking for a driven Digital Marketing Specialist to manage our social media presence, run paid social campaigns, coordinate influencer partnerships, and support email marketing efforts. Reporting to the Director of Ecommerce, you’ll play a key role in growing our brand’s digital footprint and driving measurable results across channels.

Key ResponsibilitiesSocial Media & Content

You will own our social media presence end-to-end — developing a content calendar, creating platform-appropriate content, and maintaining a consistent brand voice across all active channels. You’ll also monitor community engagement and respond to comments and messages in a timely, on-brand way.

Paid Social Advertising

You will plan, manage, and optimize paid social campaigns in support of brand awareness, traffic, and conversion goals. This includes overseeing budget allocation, monitoring performance, and making data-driven adjustments to maximize results.

Influencer Marketing

You will identify and cultivate relationships with influencers and brand ambassadors who align with our values and audience. From initial outreach through final reporting, you’ll manage the full lifecycle of influencer partnerships and ensure campaigns deliver measurable impact.

Email Marketing

You will support the creation and execution of email marketing campaigns, helping craft compelling copy, manage list segmentation, and track performance. You’ll work closely with the broader team to ensure email efforts are aligned with overall marketing priorities.

Analytics & Reporting

You will track performance across all digital channels and translate data into clear, actionable insights. Regular reporting to the Director of Ecommerce will be expected, along with proactive recommendations for optimization and growth.

QualificationsRequired

• 2–4 years of experience in social media, digital marketing, or a related role
• Hands-on experience with paid social advertising (Meta Ads Manager or equivalent)
• Strong writing skills with the ability to adapt tone across platforms and audiences
• Proficiency with social management tools and native platform analytics
• Highly organized with the ability to manage multiple priorities simultaneously

Preferred

• Experience with email marketing platforms (Klaviyo, Mailchimp, or similar)
• Familiarity with influencer marketing platforms or coordination experience
• Proficiency in Canva, Adobe Express, or basic video editing tools
• Bachelor’s degree in Marketing, Communications, or equivalent work experience

Compensation & Benefits

Salary: TBD, commensurate with experience. We also offer comprehensive health, dental, and vision insurance; 401(k) with employer matching; paid time off and company holidays; a professional development budget; and a flexible hybrid work environment.

To apply, submit your resume, a brief cover letter, and examples of campaigns or accounts you have managed.

We are an equal opportunity employer committed to diversity and inclusion in the workplace.

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person