Market Manager(Fully Remote)

Marketing Strategy Manager / Segment Marketing Manager

Job Summary

The Marketing Strategy Manager is responsible for initiating, developing, leading, and managing marketing strategies, positioning, initiatives, and programs that support overall company objectives. This role focuses on developing and executing marketing strategies for defined customer segments (e.g., brokers, clients, consumers, providers) in close partnership with Sales, Product Development, and Communications. The position emphasizes data-driven decision-making, customer insight, brand stewardship, and measurable business impact, including return on investment (ROI).

Key Responsibilities

Market & Segment Strategy

• Develop and lead marketing strategies and initiatives tailored to specific customer segments.
• Identify and analyze segment expectations, needs, behaviors, and attitudes using primary and secondary research.
• Establish short- and long-term goals, competitive positioning, and market segment strategies.
• Identify market trends and opportunities to ensure the organization remains competitive in a changing marketplace.
  
  

Program & Campaign Development

• Design, manage, and execute integrated marketing and advertising campaigns across digital, print, direct mail, and email channels.
• Partner with internal creative teams and external agencies to deliver effective, on-brand campaigns.
• Develop and deploy programs that expand distribution channels, increase business opportunities, and improve retention within assigned segments.
• Measure and report on marketing program performance, including ROI and key success metrics.
  
  

Brand & Customer Experience

• Serve as a central resource for brand-related information and guidance.
• Coordinate with business partners to create and deploy brand-building programs.
• Educate internal stakeholders on brand standards, opportunities, and best practices.
• Use customer insights to develop initiatives that ensure the customer experience consistently delivers on brand promise.
  
  

Cross-Functional Collaboration

• Collaborate with Communications Managers to ensure consistent positioning, messaging, and promotion.
• Partner with Sales and business teams to execute programs in the field and at the account-specific level.
• Set direction for cross-functional project teams and influence stakeholders to ensure marketing programs align with segment needs.
• Identify and guide market-specific communication priorities based on research, competitive positioning, and value propositions.
  
  

Performance Measurement & Leadership

• Establish goals and performance targets to measure the success of segment marketing programs.
• Lead initiatives that align products, services, and marketing efforts with market needs.
• Manage multiple initiatives simultaneously while adapting to changing priorities.
  
  

Job Specifications / Qualifications

• Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience.
• 4 years of marketing experience, preferably in customer-focused or segment-based marketing.
• 4 years of experience in program management and leadership, including influencing strategic direction and change.
• Advanced understanding of marketing concepts, theories, and best practices.
• Proven ability to solve complex problems, manage multiple projects, and plan strategically.
• Strong analytical skills with the ability to translate insights into actionable strategies.
• Advanced presentation skills with experience communicating to diverse audiences.
• Excellent written and verbal communication skills.
• Ability to leverage multiple communication channels and tailor messaging to targeted audiences.
• Willingness to travel occasionally, as needed.
  
  

Nesco Resource offers a comprehensive benefits package for our associates, which includes a MEC (Minimum Essential Coverage) plan that encompasses Medical, Vision, Dental, 401K, and EAP (Employee Assistance Program) services.

Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.