What are the responsibilities and job description for the Vice President, Omni Channel Marketing - Nemours Children's Health position at NemoursCareerSite?
Vice President, Omni Channel Marketing
The VP, Omni Chanel Marketing is an enterprise role and can be based out of the Wilmington, DE, Jacksonville, FL or Orlando, FL areas.
The Vice President, Omni Channel Marketing is responsible for how Nemours drives measurable growth—turning brand, regional, and service line strategy into demand creation, referral growth, and patient acquisition across digital and performance channels. This role owns the enterprise growth engine, including paid media, performance marketing, digital acquisition and conversion, media and performance analytics, Health Care Provider marketing, patient-family facing social activation, web solutions, and KidsHealth business development. As a member of the MarCom senior leadership team, this role ensures growth efforts are integrated, data-driven, privacy-compliant, and increasingly measurable within HIPAA and healthcare regulatory constraints.
A core mandate of this role is to increase the percentage of marketing investment for which Nemours can responsibly measure ROI, while building a disciplined test–learn–scale culture that enables continuous optimization and confident investment decisions.
Essential Functions
Enterprise Growth & Performance Strategy
Lead Nemours’ enterprise growth and performance marketing strategy, translating brand, regional, and service line direction into measurable acquisition and referral outcomes.
Ensure growth efforts operate as an integrated system rather than disconnected channels or campaigns.
Paid Media & Performance Marketing
Own all paid media and performance marketing across consumer and Health Care Provider audiences.
Ensure media plans are fully integrated across channels, regions, and service lines.
Continuously optimize spend to improve efficiency, reach, and return.
Media, Measurement & ROI Accountability
Own media and performance measurement strategy aligned to enterprise growth goals.
Increase the percentage of marketing investment with attributable and defensible ROI while operating within HIPAA-compliant data and measurement practices.
Partner with analytics, operations, and compliance to define appropriate proxies and leading indicators where direct attribution is not possible.
Use measurement to drive optimization, reallocation, and strategic decision-making.
Test, Learn, Scale Methodology
Establish a disciplined test–learn–scale operating model across growth channels.
Define clear hypotheses, success thresholds, and learning agendas for experimentation.
Rapidly scale high-performing tactics while stopping or redesigning low-performing efforts.
Embed experimentation as a core growth capability rather than ad-hoc pilots.
Health Care Provider Marketing & Referral Growth
Build and lead a coordinated HCP marketing engine designed to drive referral preference and reduce leakage.
Ensure HCP growth efforts align with access readiness, clinical priorities, and regional strategy.
Web Solutions & Digital Experience
Own web solutions and digital front-door performance to support growth and conversion.
Lead conversion rate optimization, journey optimization, and integration with CRM and growth efforts.
Team Leadership & Capability Building
Build and lead a high-performing growth marketing organization across media, analytics, digital, social, web, HCP, and KidsHealth.
Develop talent that balances analytical rigor, experimentation, and executional excellence.
Establish modern growth marketing tools, standards, and ways of working.
12 years of experience leading growth, performance, or digital marketing in complex organizations.
Proven track record driving measurable acquisition, referral growth, and ROI.
Deep experience across paid media, analytics, digital experience, and performance optimization.
Strong executive presence and ability to partner across strategy, brand, communications, and operations.
Salary.com Estimation for Vice President, Omni Channel Marketing - Nemours Children's Health in Wilmington, DE
$284,818 to $380,541
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right.
Surveys & Data Sets
What is the career path for a Vice President, Omni Channel Marketing - Nemours Children's Health?
Sign up to receive alerts about other jobs on the Vice President, Omni Channel Marketing - Nemours Children's Health career path by checking the boxes next to the positions that interest you.
The Nemours Cardiac Center of the Children’s Hospital in Wilmington, Delaware is looking for a qualified pediatric hospitalist to join our cardiac stepdown...more
The selected candidate will be eligible for a $50k sign-on bonus. Nemours Children’s Health, Florida , is seeking a dedicated Pediatric Surgeon to join our...more
Nemours is seeking an Ultrasound Technologist to join our team in Pensacola, FL. The Ultrasound Technologist is responsible for working knowledge, operatio...more
Advanced Care at Home Physician -Nemours Children's Heath - Home Office Nemours Virtual Care Nemours is searching for an Advanced Care at Home physician to...more
Not the job you're looking for? Here are some other Vice President, Omni Channel Marketing - Nemours Children's Health jobs in the Wilmington, DE area that may be a better fit.
We don't have any other Vice President, Omni Channel Marketing - Nemours Children's Health jobs in the Wilmington, DE area right now.
Stationary Operating Engineer - Nemours Children's Hospital, Wilmington. Responsible for the efficient and effective operation of building heating/cooling ...more
Job Description The Performance Marketing Owned Media Channel Strategy and Optimization (CSO) team is responsible for driving growth and efficiency across ...more
