What are the responsibilities and job description for the Vice President For Enrollment And Marketing position at Nelson University?
Nelson University, located in the Dallas/Ft. Worth metroplex, is a faith-based institution dedicated to providing a Christ-centered education. With over 70 undergraduate and graduate degree programs, small class sizes, and a Spirit-empowered learning community, Nelson University equips individuals for leadership in ministry, business, education, and service. The university fosters active engagement through over 20 student organizations, 7 intramural sports, and 11 men’s and women’s athletic teams. Global opportunities, such as study abroad and mission trips, further enrich the student experience. At Nelson University, faith and learning integrate seamlessly to empower students in their God-given callings.
The Vice President for Enrollment and Marketing will lead and oversee key strategies in enrollment management, marketing, and communication to align with the university’s mission. In this full-time, on-site position based in Waxahachie, TX, the individual will be responsible for developing and implementing enrollment plans, managing student recruitment, and driving marketing initiatives to enhance brand visibility and institutional reputation. Key responsibilities also include analyzing data to improve enrollment outcomes, supervising staff, and fostering partnerships that contribute to the university’s strategic goals.
- Demonstrated expertise in Enrollment Management, Strategic Student Recruitment, Admissions, and Retention Planning
- Proficiency in Marketing, Branding, Communication Strategy, and Public Relations
- Strong skills in Data Analysis, Metrics-Driven Decision-Making, and Use of Enrollment Technologies
- Leadership, Team Management, and Interdepartmental Collaboration abilities
- Excellent Written and Verbal Communication skills
- Commitment to the values and mission of a Spirit-empowered, faith-based institution
- Bachelor’s degree is required; advanced degree in a related field is strongly preferred
- Experience in higher education enrollment and marketing is highly desirable
