What are the responsibilities and job description for the Equity Manager position at Neil Huffman Automotive Group?
Job Description
Neil Huffman is hiring a VIP/Equity Manager for our sales and service Inventory Growth!
Schedule Monday-Friday 8-5
VIP Manager/Equity Manager (Service-to-Sales Specialist)
Turn Service Traffic Into Sales & Inventory Growth
We're not hiring a traditional salesperson.
We're building a data-driven profit center inside our service drive, and we need a dedicated Equity Manager to own it.
This role is for someone who understands that the biggest opportunity in a dealership isn't more leads-it's better utilization of the customers already walking through the door every day.
What This Role Actually Is
This is not:
What You'll Own
You will have full responsibility for executing our Service-to-Sales process:
Daily Execution
You're not measured on activity-you're measured on results:
Most dealerships overlook the service drive.
We don't.
This position is a core revenue driver with direct impact on:
Compensation
Final Thought
This is not a "try it and see" role.
This is a structured system that works-if it's executed with discipline.
If You're Someone Who
Benefits
Job Posted by ApplicantPro
Neil Huffman is hiring a VIP/Equity Manager for our sales and service Inventory Growth!
Schedule Monday-Friday 8-5
VIP Manager/Equity Manager (Service-to-Sales Specialist)
Turn Service Traffic Into Sales & Inventory Growth
We're not hiring a traditional salesperson.
We're building a data-driven profit center inside our service drive, and we need a dedicated Equity Manager to own it.
This role is for someone who understands that the biggest opportunity in a dealership isn't more leads-it's better utilization of the customers already walking through the door every day.
What This Role Actually Is
This is not:
- Standing on the lot waiting for ups
- Cold calling internet leads all day
- "Selling" service customers
- Identifying real equity opportunities using data
- Creating a premium, low-pressure ownership experience
- Driving incremental sales and inventory acquisition without increasing ad spend
What You'll Own
You will have full responsibility for executing our Service-to-Sales process:
Daily Execution
- Run equity mining reports and identify high-value opportunities
- Work directly from service appointments-no guessing, no randomness
- Pre-contact customers before arrival to set expectations
- Coordinate with service advisors for seamless introductions
- Deliver a VIP, no-pressure consultation
- Present two clear paths every time:
- Upgrade into a newer vehicle
- Sell us their current vehicle (no purchase required)
- Focus on clarity, trust, and long-term relationships-not urgency tactics
- Log every interaction in CRM (notes, timing, objections, next steps)
- Execute structured follow-up (24hr / 3-day / 7-day cadence)
- Maintain consistency-this role is about process, not guesswork
You're not measured on activity-you're measured on results:
- Service customers engaged
- Sit-downs / write-ups
- Units sold
- Gross per deal
- Trades acquired
- Cost per acquisition (target: near zero)
- Generating deals without chasing leads
- Acquiring high-quality inventory without auctions
- Building real customer retention
- Strong communicator who can build trust quickly
- Process-driven and consistent (not "winging it")
- Comfortable using CRM, DMS, and equity mining tools
- Experience in automotive sales, BDC, or service is a plus-but mindset matters more
- Someone who understands that less pressure = more deals
Most dealerships overlook the service drive.
We don't.
This position is a core revenue driver with direct impact on:
- Sales volume
- Used inventory acquisition
- Customer retention
Compensation
- Competitive base performance bonuses
- Incentives tied to:
- Engagements
- Shows
- Sold units
- Inventory acquired
Final Thought
This is not a "try it and see" role.
This is a structured system that works-if it's executed with discipline.
If You're Someone Who
- Thinks strategically
- Executes consistently
- And wants to be part of something that actually moves the needle...
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Health savings account
- Referral program
- Retirement plan
- Vision insurance
Job Posted by ApplicantPro